#322: The 4 Major Missing Pieces Of Your Marketing Plan | The Client Acquisition Series

#322: The 4 Major Missing Pieces Of Your Marketing Plan | The Client Acquisition Series

Here are a few of the biggest lies when it comes to marketing your freelance business. "If I'm good enough, people will find me and hire me" "The only marketing I need is word-of-mouth" "If I market myself, I'll come across as desperate" "This sort of stuff doesn't work for freelancers" If any of that sounds like you, my guess would be you likely have very little predictability in your income. You might go from having more gigs than you can handle, followed by extreme famine periods where your calendar dries up (along with your bank account). If you want steady, predictable income for your business every single month, there are 4 key things you need in place. If you're even missing one of these four pieces, you're making your path to predictability extremely difficult (or impossible). In this episode you’ll discover: Marketing plans for freelancers When email lists are vital, vs. when they're optional "Proposing" via text message The "3% rule" and the "80/19/1 rule" How your niche affects your marketing needs Swiping or dating: lead generation and lead nurture How to create a business you rarely *(if ever) have to market For full show notes, visit https://6figurecreative.com/322

Episoder(400)

#392: Paid Ads vs Organic Content: What Actually Works in 2026?

#392: Paid Ads vs Organic Content: What Actually Works in 2026?

You know what's wild? I had three of my coaches (Richie, Dennis, and Rob) on the podcast this week to settle the organic vs. paid ads debate once and for all. Combined, they've spent tens of million...

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#391: Why You Keep Struggling with Feast or Famine (and How to Fix It for Good)

#391: Why You Keep Struggling with Feast or Famine (and How to Fix It for Good)

I need to tell you something you probably don't want to hear. You don't have a marketing problem. You have a leads problem. Let me prove it to you: You're generating less than 5 new leads per mo...

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#390: The 12 Freelance “Muscles” You’re Not Working Out

#390: The 12 Freelance “Muscles” You’re Not Working Out

Just because you're making money doesn't mean you're thriving as a freelancer. And if you're NOT making money? You're definitely not thriving. Here's what a thriving freelance business actually look...

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#389: How To Give Yourself A Raise In 2026 (In 4 Steps)

#389: How To Give Yourself A Raise In 2026 (In 4 Steps)

You know that massive to-do list in your head? All those things you're "supposed" to do as a freelancer? New website. Social media content calendar. Cold outreach. Warm outreach. Lead magnets. Funne...

18 Nov 202531min

#388: The 5 Hidden Dangers That Can Wipe Out a 6-Figure Freelance Business

#388: The 5 Hidden Dangers That Can Wipe Out a 6-Figure Freelance Business

You can spend years building a wildly successful six-figure (or multi-six-figure) freelance business... Only to watch it crumble to dust. Not because you sucked at your craft. Not because you weren...

11 Nov 202533min

#387: How to Build a Portfolio That Attracts High-Paying Clients

#387: How to Build a Portfolio That Attracts High-Paying Clients

Most freelancers think: "The more work I show, the more clients I'll attract." But if you have a level 10 skillset working with level 5 clients… Your portfolio is gonna look level 6 at best. And it...

4 Nov 202529min

#386: The Goldilocks Pricing Rule for Freelancers (Not Too High, Not Too Low)

#386: The Goldilocks Pricing Rule for Freelancers (Not Too High, Not Too Low)

“Raise your gosh darn rates.” I literally have a podcast episode with this title. But that advice is not for everyone because raising your prices isn’t always the answer. Every freelancer has a “Go...

28 Okt 202534min

#385: Booked Solid? Here’s What Comes Next for (Some) Serious Creatives

#385: Booked Solid? Here’s What Comes Next for (Some) Serious Creatives

The vast majority of freelancers want one thing: more clients. But what if that’s not your biggest problem? What if you’re booked solid… And now the “good problem to have” is that you can’t ever ta...

21 Okt 202534min

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