#327: Mastering The Art Of Self-Promotion | The Lead Generation Series

#327: Mastering The Art Of Self-Promotion | The Lead Generation Series

Raise your hand if you suck at self-promotion... 🙋🏻‍♂️ 🙋🏼 🙋🏿‍♂️ 🙋🏻‍♀️🙋🏽‍♀️ (←that's probably you.) Sadly, self-promotion is where most freelancers hit a wall. It's one thing to create an amazing service or irresistible lead magnet, but it's entirely another to promote it effectively. If your calendar isn't booked solid with projects from ideal clients, then you likely suck at self-promotion. (just being real with you 🤷🏻‍♂️) For those naysayers who think, "self-promotion!? You shouldn't have to self-promote if you're good at what you do!", I urge you to kill that thought with the fire of a thousand suns. That's a self-imposed limitation. If promotion is a "normal thing" across every other industry, why should freelancers be the exception? At its core, lead generation isn't about making lead magnets or revamping your freelance services. It's about mastering the art of self-promotion. So, whether you're a seasoned freelancer or a newbie, we're about to dive into the nitty-gritty of self-promotion. We need to make sure your service (or lead magnets) doesn't go to waste. By the end of it, you'll be armed with the tools to make your freelance business self-sustaining. In this episode you’ll discover: Why your lead magnets aren't working The six types of traffic The "core four" types of marketing Brian uses Using earned media to grow relationships Why only 3% of your audience is ready to purchase from you right now How hackers make money with stolen ad accounts Demand creation vs. demand harvesting Harnessing referrals and word-of-mouth marketing Using a referral circle to help fellow freelancers How to get a plan for your lead generation efforts For full show notes, visit https://6figurecreative.com/327

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#376: Meet The 5 Freelancing Villains Secretly Sabotaging Your Results

#376: Meet The 5 Freelancing Villains Secretly Sabotaging Your Results

Every superhero has an arch-nemesis (or two). Batman’s got the Joker. Spidey’s got the Green Goblin. Superman? Lex Luthor. But you? You’ve got five freelancing villains quietly sabotaging your bu...

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#375: Why Your “Dream Clients” Aren’t Hiring You (And How to Fix It)

#375: Why Your “Dream Clients” Aren’t Hiring You (And How to Fix It)

Back in 2011, I made a list called “My Future Wife.” A bullet-point breakdown of everything I wanted in…you guessed it…my future wife. The whole dream package. But after reading through it, I...

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#374: The 3 Emails That Could Add $10K+ to Your Freelance Business | With Danielle Weil

#374: The 3 Emails That Could Add $10K+ to Your Freelance Business | With Danielle Weil

“I don’t want to bother people.” That one thought has killed more freelancers than bad pricing ever has. “I don’t want to bother people with emails.” “I don’t want to follow up too soon.” “I don’t...

5 Aug 202538min

#373: The Best Way to Answer “How Much Do You Charge?” (Without Undervaluing Yourself or Scaring Clients Off)

#373: The Best Way to Answer “How Much Do You Charge?” (Without Undervaluing Yourself or Scaring Clients Off)

"How much do you charge?" Six simple words. But if you're like most freelancers, that question makes your stomach drop. You freeze. You ramble. You undercharge. You regret it. Why? Because it’s a ...

24 Jul 202521min

#372: Offer Crafting | How To Build a Service So Clear It Practically Sells Itself

#372: Offer Crafting | How To Build a Service So Clear It Practically Sells Itself

Hard to explain. Not specific enough. Too wide an audience. Freelancers kinda suck at crafting offers. Even the good ones. Especially the good ones. If your best-fit clients cannot easily repeat b...

22 Jul 202552min

#371: Why The Most Talented Freelancers Sabotage Their Own Progress

#371: Why The Most Talented Freelancers Sabotage Their Own Progress

If you’re great at what you do… If people look up to you, hire you, refer you… And you’re still struggling with client acquisition… You know what you SHOULD be doing. So what’s holding you back? ...

15 Jul 202536min

#370: Speed is King | Why Your Freelance Business Is A Hot Mess 🤮

#370: Speed is King | Why Your Freelance Business Is A Hot Mess 🤮

You know that meme… Charlie Day, crazed look, wall of string, pointing at chaos? That’s the typical freelancer trying to make a decision. A simple pricing change? You’re mapping out lifetime value,...

8 Jul 202525min

#369: The CLOWNS Framework | 6 Red Flags That Mean You Should Walk Away From a Client

#369: The CLOWNS Framework | 6 Red Flags That Mean You Should Walk Away From a Client

Just one nightmare client can ruin your business. One soul-sucking, scope-creeping, micromanaging clown who drains your time, sanity, and confidence. And the frustrating thing is, you probably felt ...

1 Jul 202520min

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