498: INSEAD Professor on Rethinking Your Growth Logic with Triple Fit Strategy

498: INSEAD Professor on Rethinking Your Growth Logic with Triple Fit Strategy

Welcome to Strategy Skills episode 498, an interview with the coauthor of Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth, Christoph Senn.

In this episode, Christoph introduces us to the concept of the "Triple Fit Strategy," a groundbreaking approach to strategy and sales with the power to transform businesses. It replaces the traditional single product-market fit with a three-fold alignment: planning, execution, and resource fit.

Christoph Senn is an adjunct professor of marketing at INSEAD, one of the world's leading and largest graduate business schools. He is also Codirector of the INSEAD Marketing & Sales Excellence Initiative (MSEI). He frequently works with leading companies, including BASF, Coca-Cola, General Electric, Hoffmann-LaRoche, Konica Minolta, Maersk, Microsoft, Otis, Pfizer, Schindler, Sonos, Vodafone, and many more. He is also Chairman of boutique consultancy AMC and the founder and CEO of Valuecreator, a software startup advancing the practice of value co-creation.

Get Christoph's book here: https://shorturl.at/n70UA

Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

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484: How too much debt impacts cost of capital (Strategy Skills classics)

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483: What is the role of government (Strategy Skills classics)

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482: From a $3,000 investment into nearly $1 billion in lifetime sales

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Welcome to Strategy Skills episode 482, an interview with the author of Beyond the Hammer: A Fresh Approach to Leadership, Culture, and Building High Performance Teams, Brian Gottlieb. In his book, Br...

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481: Former CEO of AT&T Business, Anne Chow, on How to Lead Bigger

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9 Sep 202452min

480: Why approve investments with negative returns? (Strategy Skills classics)

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479: Marshall Goldsmith on Democratizing Learning Using AI and Leadership With AI

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478: Math for English Majors with Ben Orlin

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