Greg Lyons (PepsiCo) | Build a Culture Through Empathy, Kindness and Fun
The CMO Podcast6 Nov 2024

Greg Lyons (PepsiCo) | Build a Culture Through Empathy, Kindness and Fun

This week Jim is joined on The CMO Podcast by Greg Lyons, the Chief Marketing Officer for Pepsico Beverages North America. Greg looks over about $28 billion in revenue, with 10 Billion dollar brands, including Pepsi-Cola, Gatorade, Mountain Dew and Bubly. PepsiCo Beverages North America is part of PepsiCo, a $91 billion food and beverage global powerhouse.

Greg has been with PepsiCo for over 25 years, and CMO since 2017. He was a guest on the show in May 2020–in the early days of the pandemic. Still, to this day, almost five years later, that episode is one of Jim's absolute favorites. In this episode, they return to many of the themes from that recording, and hear Greg’s perspective on empathy, kindness and having fun.

Listen to Greg previous episode from May 2020: https://podcasts.apple.com/us/podcast/greg-lyons-pepsico-serving-empathy-at-pepsico/id1460604334?i=1000475927049

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episoder(417)

Max Steinman (DoSomething.org) | Always Have Your Consumer in the Room

Max Steinman (DoSomething.org) | Always Have Your Consumer in the Room

Max Steinman is the VP of Marketing & Communications for DoSomething.org, the largest organization devoted to young people and positive social change. It was founded in 1993 by Michael Sanchez and And...

4 Jan 202343min

Mike Evans (Fixer) | Define Success for Yourself

Mike Evans (Fixer) | Define Success for Yourself

Mike Evans founded GrubHub in his spare bedroom and turned it into a multi-billion-dollar online food delivery company. He left the company shortly after it successfully went public in 2014. Currently...

28 Des 202248min

Lara Richardson (Hallmark Media) | Taking Off the Creative Handcuffs

Lara Richardson (Hallmark Media) | Taking Off the Creative Handcuffs

Lara Richardson is the Chief Marketing Officer of Hallmark Media, which includes the Hallmark Channel, Hallmark Movies and Mysteries, and Hallmark Drama, as well as a streaming service, Hallmark Movie...

21 Des 202254min

Office Hours: Filling the Creatvity Gap | Mark Singer (Deloitte Digital)

Office Hours: Filling the Creatvity Gap | Mark Singer (Deloitte Digital)

As creative skills begin to decline in the C-Suite, Deloitte Digital looked to answer a specific question: Can you create breakthrough innovation without creative leaders to guide the way?In this Offi...

19 Des 202238min

Andre Gray (Annex88) | Brands Must Understand Their Role in Culture

Andre Gray (Annex88) | Brands Must Understand Their Role in Culture

Andre Gray is the Chief Creative Officer at Annex 88, which is part of the France-based Havas Group – one of the world’s largest communications companies. Annex88 believes that brands thrive only when...

14 Des 202248min

Doug Zarkin (Pearle Vision) | Think Small to Win Big

Doug Zarkin (Pearle Vision) | Think Small to Win Big

Doug Zarkin is the VP and Chief Marketing Officer at Pearle Vision, the $600 million global optical franchise. In 1961, Dr. Stanley Pearle opened his first store in Savannah, Georgia, and in 2004, Lux...

7 Des 202254min

Amy Jaick (Columbia Business School) | Marketing to Next Generation of Business Leaders

Amy Jaick (Columbia Business School) | Marketing to Next Generation of Business Leaders

Amy Jaick is the Chief Marketing & Communications Officer at Columbia Business School (CBS). The school was established in 1916 and offers MBA, PhD, MS and Exec Ed programs today. Amy works across fun...

30 Nov 202251min

Melissa Menta (Peanuts Worldwide) | Stay True to the Brand

Melissa Menta (Peanuts Worldwide) | Stay True to the Brand

Melissa Menta has been the SVP Marketing & Communications for Peanuts Worldwide for over 20 years. "Peanuts" – AKA Charlie Brown, Lucy, Snoopy, PigPen, Linus, and the whole gang. Peanuts Worldwide acc...

23 Nov 202241min

Populært innen Business og økonomi

lydartikler-fra-aftenposten
stopp-verden
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
pengesnakk
tid-er-penger-en-podcast-med-peter-warren
pengepodden-2
utbytte
rss-markedspuls-2
liberal-halvtime
livet-pa-veien-med-jan-erik-larssen
morgenkaffen-med-finansavisen
rss-politisk-preik
finansredaksjonen
lederpodden
rss-pa-konto
rss-investering-gjort-enkelt
stormkast-med-valebrokk-stordalen