Football Manager 2023 - The story behind the marketing of Football Manager, from working with Gundogan to the power of YouTubers
This week on the Footballco Business Podcast we're speaking to Alan Granger, Head of Brand and Marketing and Sports Interactive, the developer being the hugely successful Football Manager games. Speak...
7 Nov 202240min
Union Berlin - How Germany's coolest club is being successful while avoiding gentrification
This week we're speaking to Union Berlin's Christian Arbeit, a man who as well as being the club's communications officer is also their stadium announcer and possibly their biggest fan. We talk to Ch...
26 Okt 202232min
United Soccer League (USL) - How the USL and its clubs engage local groups and differentiate themselves from MLS
This week we're speaking to Greg Lalas, Chief Marketing Officer of the fastest-growing soccer league in the world, the United Soccer League. Greg talks us through the US' relationship with football an...
11 Okt 202239min
UEFA Women's Euro 2022 - Reaching new fans and working with brands with Kayleigh Grieve of UEFA
With the UEFA Women's Euro 2022 kicking off this month it felt like the perfect time to sit down with Kayleigh Grieve, Women's Football Marketing Manager at UEFA to discuss the forthcoming showcase e...
6 Jul 202244min
Ben Black and TikTok - How football brands can leverage TikTok and its stars
On this week's Footballco Business Podcast Alex Manby welcomes TikTok content creator Ben Black. Ben was an early adopter of TikTok (back when it was called Musically) and has gone on to build a huge ...
15 Jun 202234min
The FA Cup - modern media consumption and reaching young fans with Ryan Armstrong of the Football Association
This week on the Footballco Business Podcast it is all about the most famous of all football competitions, the Emirates FA Cup, as it celebrates the 150th anniversary of the first-ever FA Cup Final. O...
10 Mai 202232min
DAZN - Growing women’s football fandom with the Women's Champions League
This week on the Footballco Business Podcast we're talking about the Women's Champions League with DAZN's VP of rights partner relations, Katie Smith. Alex and Kate also discuss DAZN's plans for women...
2 Mai 202230min
Wolves, LAFC, Sabrina Comms & BOL on clubs becoming bigger than football.
We're off to Miami for this episode of The Footballco Business Podcast as we step on stage at Soccerex Americas with Wolves, LAFC, Sabrina Carroza and BOL all discussing how soccer clubs need to look ...
20 Apr 202250min
