Ben Black and TikTok - How football brands can leverage TikTok and its stars

Ben Black and TikTok - How football brands can leverage TikTok and its stars

On this week's Footballco Business Podcast Alex Manby welcomes TikTok content creator Ben Black. Ben was an early adopter of TikTok (back when it was called Musically) and has gone on to build a huge audience on his platform that, in turn, has attracted some major brands looking to tap into that audience. Alex talks to Ben about the potential he saw in the platform in those early days, how he stays ahead of the game, how brands can work with TikTok creators and his plans for the World Cup.

Episoder(101)

Stonewall - Rainbow Laces Day and tackling LGBTQ+ Discrimination in Football

Stonewall - Rainbow Laces Day and tackling LGBTQ+ Discrimination in Football

20% of sports fans believe that anti-LGBTQ+ language is harmless if it's just meant as "banter". That is the mentality that Stonewall seeks to challenge every year with their Rainbow Laces campaign - ...

8 Des 202136min

World Freestyle Football Association: -  Growing freestyle and its place in fan engagement with founder, Dan Wood

World Freestyle Football Association: - Growing freestyle and its place in fan engagement with founder, Dan Wood

Dan Wood, co-funder and head of partnerships at the World Freestyle Football Association takes us into the world and culture of freestyle football. Hear Dan talking about the growth of freestyle as it...

17 Nov 202134min

Philips and PSV: The evolution of the oldest brand partnership in football with Head of Brand and Sponsorships, Guus Pennings

Philips and PSV: The evolution of the oldest brand partnership in football with Head of Brand and Sponsorships, Guus Pennings

We're talking with Guus Pennings, Head of Brand and Sponsorship at Philips about the partnership between Philips and PSV - the longest-running sponsorship in football. Guus discusses how both parties ...

3 Nov 202133min

Puma and Umbro: Designing ground-breaking kits for two of the biggest brands in football with Rob Warner from the Spark Design Academy

Puma and Umbro: Designing ground-breaking kits for two of the biggest brands in football with Rob Warner from the Spark Design Academy

This episode of the Footballco Business Podcast is all about football shirts; the technology, the design and the big-money deals that lie underneath the thin layer of polyester that sparks so much pas...

20 Okt 202150min

Coming Soon... The Footballco Business!

Coming Soon... The Footballco Business!

Welcome to the Footballco Business Podcast: A show featuring the most innovative people working in the world of football media, brands and marketing. This podcast will give unrivalled access to some ...

23 Sep 20212min

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