Beyond Benzema and Ronaldo - marketing the Saudi Pro League through derbies and history with Mohammed Basrawi, GM for Marketing Communications and Content for the Saudi Pro League
Our guest on this show is Mohammed Basrawi, GM for Marketing Communications and Content for the Saudi Pro League. Mohammed joins us to discuss how the Saudi Pro League is growing its audience outside ...
18 Mar 202531min
Creating Brand Beckham and building footballer brands today - Simon Oliveira, Founder of KIN Partners, Oliveira Partners and former senior advisor for David Beckham
Our guest is the man behind 'Brand Beckham', Simon Oliveira. Simon has worked also closely with Lewis Hamilton, Neymar Jnr and Andy Murray and joins us to talk about building the Beckham brand and how...
26 Feb 202540min
Growing women's football fandom with Brighton and Hove Albion FC, Banaat FC and INDIVISA
In this episode, we bring you the More Women in Football panel from the Social Football Summit, which took place in Rome in November last year. The panel features Budreya Faisal, President of Banaat F...
13 Feb 202541min
Football and Fashion - Predictions for 2025, and the stories behind the biggest colabs of last year with Daniel-Yaw Miller
Fashion and sport culture journalist Daniel-Yaw Miller joins us to discuss the biggest collabs and stories of 2024, his predictions for this year and builds his dream team of fashion ambassadors. Also...
29 Jan 202525min
Selling Calcio to Americans - How Serie A is growing soccer fandom in the US with CEO and MD of Serie A USA, Andy Mitchell
We're joined by the CEO and MD of Serie A USA, Andy Mitchell, to discuss how he's helping Americans fall in love with Italian football. From the power of Pulisic to US owners and the importance of hav...
15 Jan 202524min
FIFA, PES, Sensible Soccer and More: The retro football video games that changed fans' relationship with the sport ft. Bitmap Books' Richard Moss
We're looking back at how video games have changed how fans engage with football and the titles that influenced the industry and our relationship with the sport. Our guest is Richard Moss, the author ...
4 Des 202448min
Saudi Arabia FIFA World Cup 2034 - The role of the World Cup in marketing Saudi Arabia to the world with Hammad Albalawi, Head of the Saudi Arabian Football Federation FIFA World Cup 2034 bid unit
On this show, we’re discussing Saudi Arabia’s bid to host the 2034 FIFA World Cup with Hammad Albalawi, Head of the Saudi Arabian Football Federation FIFA World Cup 2034 bid unit. With the Kingdom exp...
21 Nov 202436min
AC Milan: The New York Yankees and more - Inside AC Milan's fashion strategy with CMO Tania Moreno
From the New York Yankees to Pleasures and Off-White - we speak to AC Milan's CMO, Tania Moreno, about the club's football and fashion strategy and what made Business of Fashion call AC Milan 'The foo...
6 Nov 202427min
