How FC St. Pauli Built a Merchandising Powerhouse Out of Music Collabs, Anti-Establishment Values and Events | Alexander Timm - Head of Merchandising and Cultural Lead
How does a club in Germany's second division rival the merchandise revenues of Champions League regulars? In this episode, we sit down with Alexander Timm, Head of Merchandising and Cultural Lead at F...
26 Aug 24min
From Football Manager to FMDB Pro: Behind Sports Interactive's new scouting tool
On this episode, we're joined by Sports Interactive's Richard Trafford (Director of Business Development) and Tom Elliot (Senior Research Coordinator) to hear about FMDB Pro, a new scouting tool crea...
10 Aug 31min
SportsPro World Cup Special pt2: The Beckham World Cup and the most marketable World Cup players
We're joined again by SportsPro's Michael Long and Steve McCaskill for part two of our World Cup special. With David Beckham rumoured to have earned more than £25m from brand endorsements at the 202...
16 Jul 32min
SportsPro: World Cup Special pt1: IShowSpeed to Ref-Cam - Is this the most innovative World Cup broadcast since 1970?
SportsPro's Michael Long and Steve McCaskill join the pod to discuss highlights from the 2026 World Cup and the innovations and changes to how the tournament is broadcast - what's worked, what hasn't....
15 Jul 23min
Cannes LIONS & World Cup Special: Festival and World Cup marketing highlights
We took the podcast to the Cannes Lions International Festival of Creativity to speak to those across the festival on what they've been hearing across sport and creativity, as well as their personal W...
2 Jul 27min
How brands can hijack the World Cup with former Head of Mischief for Paddy Power, Lee Price (Vault Episode)
Not all brands need to write massive cheques to get noticed at the World Cup, not even at one this size! Lee Price is a man who made it his calling card to get Paddy Power noticed at international tou...
24 Jun 28min
US Soccer - World Cup 2026: Kits, Culture, and Defining World Cup Success with CMO Catherine Newman
With the US hosting its 2nd World Cup, we spoke to US Soccer's Catherine Newman about the governing body's hopes for the tournament, what's changed in the US since 1994 and how kits and culture will p...
10 Jun 34min
Inside LaLiga's growth in America with Nicolas Garcia Hemme, Managing Director for LALIGA North America.
How do you sell Spanish football to an American audience? In this episode, we sit down with Nicolás García Hemme, Managing Director for LALIGA North America. He breaks down how LALIGA and Relevent Sp...
19 Mai 39min
