Club Tigres Femenil - Growing the women's brand in North America and partnering with Barbie

Club Tigres Femenil - Growing the women's brand in North America and partnering with Barbie

On this show, we're talking to Carlos Valenzuela, vice president of operations and marketing at Club Tigres. Carlos joins us to explain how Club Tigres Femenil is growing its brand in North America and the strategy behind the launch of its English-language social accounts. Carlos also explains their partnership with the record-breaking Warner Bros. film Barbie and how Club Tigres Femenil became the only football club in the world to partner with the most talked-about film of the year.

Episoder(101)

Stonewall - Rainbow Laces Day and tackling LGBTQ+ Discrimination in Football

Stonewall - Rainbow Laces Day and tackling LGBTQ+ Discrimination in Football

20% of sports fans believe that anti-LGBTQ+ language is harmless if it's just meant as "banter". That is the mentality that Stonewall seeks to challenge every year with their Rainbow Laces campaign - ...

8 Des 202136min

World Freestyle Football Association: -  Growing freestyle and its place in fan engagement with founder, Dan Wood

World Freestyle Football Association: - Growing freestyle and its place in fan engagement with founder, Dan Wood

Dan Wood, co-funder and head of partnerships at the World Freestyle Football Association takes us into the world and culture of freestyle football. Hear Dan talking about the growth of freestyle as it...

17 Nov 202134min

Philips and PSV: The evolution of the oldest brand partnership in football with Head of Brand and Sponsorships, Guus Pennings

Philips and PSV: The evolution of the oldest brand partnership in football with Head of Brand and Sponsorships, Guus Pennings

We're talking with Guus Pennings, Head of Brand and Sponsorship at Philips about the partnership between Philips and PSV - the longest-running sponsorship in football. Guus discusses how both parties ...

3 Nov 202133min

Puma and Umbro: Designing ground-breaking kits for two of the biggest brands in football with Rob Warner from the Spark Design Academy

Puma and Umbro: Designing ground-breaking kits for two of the biggest brands in football with Rob Warner from the Spark Design Academy

This episode of the Footballco Business Podcast is all about football shirts; the technology, the design and the big-money deals that lie underneath the thin layer of polyester that sparks so much pas...

20 Okt 202150min

Coming Soon... The Footballco Business!

Coming Soon... The Footballco Business!

Welcome to the Footballco Business Podcast: A show featuring the most innovative people working in the world of football media, brands and marketing. This podcast will give unrivalled access to some ...

23 Sep 20212min

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