PepsiCo: Mark Kirkham on how music, grassroots and gaming are helping PepsiCo reach the new generation of football fan

PepsiCo: Mark Kirkham on how music, grassroots and gaming are helping PepsiCo reach the new generation of football fan

On this show, our guest is Mark Kirkham, SVP and chief marketing ffficer of PepsiCo’s International Beverages business. Mark talks about the role that music, grassroots and gaming play in the company's football strategy and PepsiCo's recently renewed UEFA Champions League partnership. Mark also discusses PepsiCo's extensive history with music, what it takes to plan the Champions League final pre-game ‘Kick Off Show’ and with a 2024 Final at Wembley Stadium on the way, their expectations for the show.

Episoder(99)

Ronaldo, Neymar and Lewandowski: Who are the most marketable footballers in the world? With SportsPro's Michael Long and Ed Dixon

Ronaldo, Neymar and Lewandowski: Who are the most marketable footballers in the world? With SportsPro's Michael Long and Ed Dixon

We're joined by SportsPro's Michael Long and Ed Dixon to go through their latest list of the 50 most marketable athletes in sport, otherwise known as 50MM. We find out who the most marketable footbal...

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On this episode of the Footballco Business Podcast, we're joined by Matt McKie. Currently a Non-Executive Director at Stockport County, Matt has held senior brand and marketing roles at Manchester Uni...

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EA Sports: FC26, the impact of women's football, new partnerships, EA Futures, and celebrating Chloe Kelly with Senior Marketing Director for EA Sports FC, James Salmon

This episode of the Footballco Business Podcast was recorded live in Basel ahead of the 2025 Women's Euro Final and features Senior Marketing Director for EA Sports FC, James Salmon. James joined us ...

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World Cup '26, MLS 3.0 and the best soccer cities in the US with Sports Business Journal's Alex Silverman

World Cup '26, MLS 3.0 and the best soccer cities in the US with Sports Business Journal's Alex Silverman

On this episode, we're joined by Sports Business Journal's Soccer Staff Writer, Alex Silverman, for a show dedicated to US Soccer. Alex takes us through SBJ's recently published list of the best US...

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How to bring creativity into women's football marketing and working with players ft, Polly Barnes, James Marshall and Jenny Mitton

How to bring creativity into women's football marketing and working with players ft, Polly Barnes, James Marshall and Jenny Mitton

On this show, we're finding out how to and why we need to bring creativity into women's football marketing, how to get the best from players, and the importance of understanding the culture. Also...t...

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How Mercury 13 are creating the LVMH of football with Victoire Cogevina Reynal

How Mercury 13 are creating the LVMH of football with Victoire Cogevina Reynal

On this show, our guest is the Co-founder and Co-CEO of Mercury 13, Victoire Cogevina Reynal. Victoire joins us to discuss Mercury 13's first year owning FC Como Women, the club's rebrand, its role in...

14 Jul 202530min

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