Svensk Elitfotboll (Swedish Professional Football Leagues) - How putting fans first, rejecting VAR and foreign money made the Allsvenskan the most popular league in Sweden

Svensk Elitfotboll (Swedish Professional Football Leagues) - How putting fans first, rejecting VAR and foreign money made the Allsvenskan the most popular league in Sweden

On this show, we're celebrating the 100th anniversary of the Allsvenskan by speaking with Robert Johansson, chief communications officer for Svensk Elitfotboll (Swedish Professional Football Leagues) about how their strategy to put fans first made the Allsvenskan the most popular competition in Swedish football, after decades of being behind the Premier League and Champions League. Driving this change was the NBL17 - a plan to make the Allsvenskan the best league in the Nordic region. To get there, it involved rejecting VAR, making clubs majority owned by fans working with club democracy, banning the multiclub model and putting the power in the hands of the fans and acknowledging the fans as a vital part of the game. The results were record in-stadium attendances, a tripling of league revenues and 40% of Swedes now naming the Allsvenskan as their favourite league. Find out more about NBL17 - https://www.svenskelitfotboll.se/en/nbl-the-best-nordic-league/

Episoder(99)

Sports Pro: Vini Jr, Messi and more. Who are the most marketable footballers in the world?

Sports Pro: Vini Jr, Messi and more. Who are the most marketable footballers in the world?

On this show, we're joined by SportsPro's Ed Dixon and Sam Carp to examine SportsPro's latest 50 Most Marketable Athletes list, which ranks athletes from across the world and across sports. With a foc...

23 Okt 202452min

Creating winning club-owned podcasts with Sport Social's with Jim Salveson | Matt Tasker on creating Manchester United's first podcast

Creating winning club-owned podcasts with Sport Social's with Jim Salveson | Matt Tasker on creating Manchester United's first podcast

On this episode of the Footballco Business Podcast, we’re talking about club-run podcasts. Alex is joined by Jim Salveson, director of sport at Sport Social, Europe’s largest dedicated sports podcast ...

9 Okt 202444min

Unilever and Rexona's Women's Football Strategy - Breaking barriers in women's football partnerships with global brand director, Emily Heath

Unilever and Rexona's Women's Football Strategy - Breaking barriers in women's football partnerships with global brand director, Emily Heath

Our guest on this show is Emily Heath, global brand director for Rexona at Unilever. Emily joined us to discuss Rexona's work in women’s football, from their Breaking Limits program and barriers faced...

26 Sep 202431min

Google's Kate Johnson on Google's women's football strategy, lessons from the Olympics and inspiring women in sport

Google's Kate Johnson on Google's women's football strategy, lessons from the Olympics and inspiring women in sport

As Director of Global Sports, Media, and Entertainment Marketing for Google, Kate Johnson is one of the most influential people in sports marketing. On this show, she discusses Google's women's footba...

18 Sep 202433min

FC Juarez - Managing and marketing a club in one of the most dangerous cities in the world with club president Luis Rodriguez

FC Juarez - Managing and marketing a club in one of the most dangerous cities in the world with club president Luis Rodriguez

Sitting on the US and Mexico border, Juarez is regarded by some as the most dangerous place in the world. On this episode, we're speaking with the president of FC Juarez, Luis Rodriguez, about the rea...

29 Aug 202432min

Acid FC's Ed Cowburn - Trends in kit design | the role of creatives in clubs | working for St Pauli, Leeds United, Red Star FC and more

Acid FC's Ed Cowburn - Trends in kit design | the role of creatives in clubs | working for St Pauli, Leeds United, Red Star FC and more

Acid FC have been responsible for some of the most creative kit and apparel designs in football over recent years, having worked with clubs including Leeds United, St Pauli, Oakland Roots and Red Star...

19 Aug 202440min

Roc Nation Sports International - Michael Yormark on Vini Jr, what makes a marketable player and being part of Jay-Z's Roc Nation empire

Roc Nation Sports International - Michael Yormark on Vini Jr, what makes a marketable player and being part of Jay-Z's Roc Nation empire

We're talking to Michael Yormark, the president of Roc Nation Sports International, about being part of Jay-Z's Roc Nation empire, how the agency differentiates itself and the importance of the Ballon...

31 Jul 202430min

Euro 2024 Special with SportsPro - The most marketable players, the media wins and the biggest marketing and media stories from Euro 2024

Euro 2024 Special with SportsPro - The most marketable players, the media wins and the biggest marketing and media stories from Euro 2024

This episode is a Euro 2024 special. We're joined by Tom Bassam, host of the SportsPro Podcast, to discuss the biggest marketing and media moments from this year's tournament. Tom and Alex try their b...

15 Jul 202437min

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