Manchester City: From Together to Match Day Live - City Studios’ role in CFG’s branded content and fan engagement strategies

Manchester City: From Together to Match Day Live - City Studios’ role in CFG’s branded content and fan engagement strategies

On this episode, we were invited to record at Manchester City’s Studio 1 to discover how the club’s creative content and production hub, City Studios, which includes a purpose-built facility in the heart of the club’s training grounds has supercharged the club’s branded content and fan-first video output. Our guests on this show are Gavin Johnson, Media Director at City Football Group, and Graham Belshaw, Head of Live Content for Manchester City. We discuss the creation of the club’s Match Day Live show and its role in fostering fandom worldwide, as well as ‘Together’, Manchester City’s behind-the-scenes documentary content. With ‘Together: Treble Winners’ having premiered on Netflix on April 2nd, we find out what it takes to produce the show, why it needs to cover more than what happens on the pitch and the club’s wider distribution strategy for video content.

Episoder(99)

Mundial - The role of football magazines in a digital age

Mundial - The role of football magazines in a digital age

For many football fans who look back on the 90s with fond memories, MUNDIAL magazine is somewhat of a bible. For those who work in the print industry, it is a blueprint. A beautiful magazine with well...

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Juventus - TikTok, Twitch and Dusan Vlahovic with Mike Armstrong, Chief Marketing Officer at Juventus

Juventus - TikTok, Twitch and Dusan Vlahovic with Mike Armstrong, Chief Marketing Officer at Juventus

On this show, we're talking to Mike Armstrong, chief marketing officer for Italian football giants, Juventus. We're focusing on the club's success on TikTok and Twitch, the content that worked best, t...

2 Mar 202227min

J League - The Iniesta Effect with Kei Koyama, Global Business Officer at J League

J League - The Iniesta Effect with Kei Koyama, Global Business Officer at J League

Alex Manby sits down with J League's global business officer, Kei Koyama to talk about the future of the competition and how a domestic football league, such as Japan’s J League, grows its brand and s...

8 Feb 202225min

Media.Monks - How brands can work with women’s football

Media.Monks - How brands can work with women’s football

We're looking at the world of digital innovation in women's football and how brands can better understand and activate in this space. To do this. we're speaking to Nora Henriksson head of sport and ma...

18 Jan 202238min

Inter Milan - Rebranding the club for the digital age

Inter Milan - Rebranding the club for the digital age

We're speaking with Luca Danovaro, chief marketing officer at Inter Milan, about how the club went about their re-brand, navigating that relationship with the fans and what the future holds for one of...

4 Jan 202229min

Peter Crouch - Growing his brand and social media in football

Peter Crouch - Growing his brand and social media in football

Peter Crouch talks about his work with Dulwich Hamlet and how he's coped with life after football, the pressures of social media on the modern professional and why he would have loved to have been a p...

14 Des 202124min

Stonewall - Rainbow Laces Day and tackling LGBTQ+ Discrimination in Football

Stonewall - Rainbow Laces Day and tackling LGBTQ+ Discrimination in Football

20% of sports fans believe that anti-LGBTQ+ language is harmless if it's just meant as "banter". That is the mentality that Stonewall seeks to challenge every year with their Rainbow Laces campaign - ...

8 Des 202136min

World Freestyle Football Association: -  Growing freestyle and its place in fan engagement with founder, Dan Wood

World Freestyle Football Association: - Growing freestyle and its place in fan engagement with founder, Dan Wood

Dan Wood, co-funder and head of partnerships at the World Freestyle Football Association takes us into the world and culture of freestyle football. Hear Dan talking about the growth of freestyle as it...

17 Nov 202134min

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