Saudi Pro League - The strategy and impact of megastar footballers in the Kingdom of Saudi Arabia, ft. KSA Ministry of Sport, Saudi Pro League, SAFF, and Lega Serie A
This show was recorded at the World Football Summit Asia in December 2023 and focuses on the strategy behind the arrival of players like Ronaldo, Neymar and Benzema into the Saudi Pro League, as well as the impact it's had both on and off the pitch. The panel discuss the Saudi Pro League's marketing and media deals since the influx of new talent and the role it plays in bringing through young domestic talent. Moderated by Andy Jackson, VP of Global Football Partnerships at Footballco, the panel includes: Mohammed Awlia, General Manager of Strategic Planning, KSA Ministry of Sport Carlo Nohra, COO, SPL Romeo Jozak, Technical Director Future Falcons SAFF Omar Al Hakim, Head of Business Development & Brand Partnerships, Lega Serie A For more on the World Football Summit and future events, visit: www.worldfootballsummit.com
28 Feb 202442min
Kenny Annan-Jonathan - Crystal Palace and Mailroom Creative Agency: The evolving relationship between fashion and football
Our guest is Kenny Annan-Jonathan, founder of the Mailroom Creative Agency and, as of last year, creative director at Crystal Palace. This appointment made Palace the first Premier League club to hire a creative lead to oversee apparel collections and fashion partnerships. We're talking to Kenny about the potential for club-led fashion, his role at Crystal Palace and how he believes the media need to understand players better as people to get the most from them.
14 Feb 202442min
Sky Sports: Transfer Deadline Day - Melissa Reddy discusses reporting on the January Transfer Window and reporting on Jurgen Klopp's time at Liverpool
On this show, we're speaking with Senior Reporter for Sky Sports, Melissa Reddy. We discuss the difficulties of reporting on the January Transfer Window, separating fact from fiction and how reporting transfers has matured to be more than just about who is going where. Also, with Mel having written the book on Jurgen Klopp (Believe Us) we discuss his approach to the media and what it's been like reporting on the Liverpool manager.
31 Jan 202418min
Wolves, LAFC & Mundial: The importance of long-form storytelling in football and the making of '1967: When L.A. Wolves conquered the USA'
This show was recorded in December at Soccerex Americas, in Miami. Featuring, Russel Jones (GM, Marketing & Commercial Growth at Wolves), Rich Orosco (Chief Brand Officer at Los Angeles Football Club) and Owen Blackhurst (Editor at MUNDIAL). Focusing on the story behind and the creation of 1967: When L.A. Wolves conquered the USA, which tells the story of how the English team Wolverhampton Wanders won the first professional soccer title in the U.S, the panel also covers the importance of long-form storytelling for clubs as they aim to grow fanbases at home and abroad. Watch the film's trailer: https://youtu.be/_qt9Arr0uz0?si=dEOqvIUY103L6-eW Watch the full film: https://youtu.be/sNcREGPDI6A?si=cL2_ryUQ_IGVC_Fs Find out more: https://la.wolves.co.uk/ Buy LA Wolves merch: https://shop.wolves.co.uk/clothing/collections/la-wolves/
24 Jan 202426min
Allianz - The inside story on Allianz's football and stadium sponsorship strategy
We're talking to Sebastian Ochs, head of global football partnership for Allianz. With its name on seven football stadiums and more rumoured to be on the way, Sebastian tells us what Allianz look for when choosing stadiums to add to its portfolio and why it sponsors more stadiums than any other brand. Also, with upwards of 90% of stadiums across major US sports having naming rights deals, upwards of 80% of Bundesliga stadiums but only 30% of Premier League stadiums Alex finds out what's behind this huge geographical disparity.
10 Jan 202432min
GMR FC: World Cup 2026 - What brands need to know to activate at the biggest World Cup ever
Our guest on this show is Jessie Giordano, Executive Vice President for Global Sports at GMR FC, which is part of global experience agency GMR Marketing. Jessie joined us to discuss the opportunities and challenges for brands looking to activate around the 2026 FIFA World Cup. We covered what brands should know when it comes to activating around that tournament, what GMR FC experts have learned from previous World Cups, and how their experience activating at Super Bowl with the NFL can be applied to the biggest sporting tournament in the world. We also looked to the future to predict what will need to be done to ensure World Cup 2026 has a legacy that goes beyond Messi.
13 Des 202332min
Detroit City FC: The story behind the club created to drive social change and how that effects its work with brands
Detroit City FC were founded from a community beer league and have been driving social change in the city ever since. We speak to the club's co-founder and CEO, Sean Mann about how the club became the first professional sports team in the US to wear a shirt supporting LGBTQ rights, how it balances being a force for change in Detroit with success on the pitch and how all this affects their work with brand partners. We also find out what it's like to experience a match at the Keyworth Stadium and how the Messi effect is or isn't trickling down to the USL. We also look ahead to World Cup 2026.
29 Nov 202331min
Taika Waititi: Directing football and telling the story of the worst team in the world in his new film, Next Goal Wins
We're talking to Oscar-winning director Taika Waititi about his new film Next Goal Wins. The film tells the story of the American Samoa football team and their quest to score just one goal following their historic 31-0 humbling by Australia in 2001. Taika discusses the film as well as the difficulties of directing a football match, whether football takes itself too seriously and other sports stories he'd like to bring to the big screen.
22 Nov 202316min
