M&C Saatchi Sport & Entertainment: Jenny Mitton on women's football in 2024, the brands supporting it the best and learnings from rugby and cricket

M&C Saatchi Sport & Entertainment: Jenny Mitton on women's football in 2024, the brands supporting it the best and learnings from rugby and cricket

On this episode, Alex talks with Jenny Mitton, Managing Partner and women’s Sport Lead at M&C Saatchi Sport and Entertainment. Jenny has extensive experience in women's sport, including football, rugby, and cricket, having worked with some of the biggest brands and rights holders in the space. We discuss the changing face of women's football, learnings from other sports, the challenges of activating in a year without a major women's football tournament and brands doing it best.

Episoder(100)

Euro 2024 Special with SportsPro - The most marketable players, the media wins and the biggest marketing and media stories from Euro 2024

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Las Vegas is always reinventing itself, and right now, it's focused on becoming the home of sports. Having recently hosted the Super Bowl, Vegas is now home to the Las Vegas Knights (NHL), the Raiders...

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On this episode, we’re speaking with Iñigo Diaz de Cerio, International Area Manager of Real Sociedad. Iñigo joins us to talk about growing fandom at home and abroad and the impact the club’s run in t...

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Charlton Athletic FC - The club's co-owner, Charlie Methven on why Charlton has EDI front and centre in its drive for growth and its being used to create a unique proposition for brand partners

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Charlton Athletic FC are this season's EFL's Community Club of the Year and, through a number of initiatives, have placed EDI at the centre of the club's growth strategy. In this episode of the Footba...

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17 Apr 202426min

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