The Flip4 Mar 2021

Mass-Market Media with StarNews Mobile's Guy Kamgaing

In this episode, we explore entertainment for mass-market consumers in Africa with Guy Kamgaing, the Founder and CEO of StarNews Mobile.

Throughout the series of episodes, we're exploring the entrepreneurs in start-ups digitizing informal and fragmented industries on the continent. And in the media space, that means building a product fit for the realities of mass-market consumers. In a world of abundant free content on YouTube, Instagram, Snapchat, and other "data guzzling" platforms, StarNews is building a business selling a la carte microcontent bundled with telco data, and they're selling it to millions of African consumers, while simultaneously helping creators make money off of their content, as well.

04:05 - First question, what is StarNews' background story?
06:52 - A deeper dive into the product, from both the content development and distribution perspectives.
10:30 - Why would a consumer pay for content when so much free content is readily available elsewhere?
15:47 - A discussion on StarNews' growth, and expansion from Côte d'Ivoire, across Francophone African countries, to South Africa.
18:05 - On partnering with telcos.
20:29 - How are the streaming wars between Netflix and Disney influencing strategy, and why is StarNews investing in content development?

This episode is part of our conversational series sponsored by MFS Africa. MFS Africa's competition is with cash, and throughout this series, we'll feature other startups and entrepreneurs who are digitizing, better organizing, and aggregating analog and fragmented industries.

Follow The Flip on social media @theflipafrica.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(102)

What China Taught Me About Global Trade

China's manufacturing scale has no historical precedent. $3.8 trillion in exports in 2025. A $1.2 trillion trade surplus — the largest any country has ever recorded. China is the top import partner fo...

17 Sep 15min

What Vietnam’s Gold Shops Taught Me About Money

Vietnam is one of the fastest-growing economies in the world. But its currency, the Dong, devalues 3-5% per year to support its export-oriented growth. When the price of gold rises, Vietnamese people ...

30 Jul 12min

How to Fund a Hospital in a Warzone

In Northwest Syria, a critical network of hospitals faces a unique challenge: how do you pay medical staff and fund healthcare when your country is completely cut off from the global financial system?...

2 Jun 12min

Inside Africa's $16 Billion Waste Economy

Drive through cities in Africa and you’re likely to see a waste problem. In the streets, the sewage, in the waterways…540 million tons of waste goes uncollected every year across sub-Saharan Africa. I...

30 Apr 14min

I Went to Nigeria to Explore How Global Trade Really Works

In Lagos' Computer Village, Nigeria's largest electronics market, everything is imported from China. But how merchants access dollars and pay their suppliers is a challenge.Nigeria imports $20 billion...

1 Apr 15min

Why Getting Paid Costs More in Emerging Markets

If you're a freelancer or a remote worker from the global south, you likely have a harder time getting paid and participating in the global economy. Maybe a global payments company doesn't operate in ...

29 Jan 9min

I Went to Bolivia Where Businesses Survive on Stablecoins

Bolivia is facing a severe economic crisis. The country is literally running out of dollars. Their foreign reserves have collapsed from $15 billion a decade ago to just $50 million today. In June 2024...

2 Des 202511min

Inside Argentina's $300 Billion Parallel Economy

Argentina's decades-long economic crises and hyperinflation has a major impact on how Argentine's participate in the economy.The recent story that's been told about Argentina is that people are adopti...

4 Nov 202516min