22 Des 2020

Sana Tabassum - Building an 'Archi Brain', Behind the scenes of :scale and the Highs and Lows of being a Social Media Influencer

Architecture student productivity is not about making a perfect dashboard. It is about building a system that helps you capture ideas, feedback, deadlines and portfolio evidence.

Stephen Drew speaks with Sana Tabassum from to:scale about Archi Brain, Notion, productivity, architecture student resources, social media, LinkedIn, Instagram, networking, content creation, burnout, the MAD Collective and MADCon.

The conversation covers:

How Archi Brain used Notion and second-brain thinking for architecture students
Why productivity systems need to support real studio work, not become another project
How social media can help students and young professionals build useful visibility
Why burnout, feedback and community matter in architecture education
How student-led platforms can become practical resources for others

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▶️ Watch this episode on YouTube:
https://www.youtube.com/watch?v=Kv_5rI3zkm8

📝 Read the full write-up, with the key takeaways:
https://architecturesocial.com/podcast/sana-tabassum-archi-brain-toscale/

Architecture Social is where architects and designers find honest career advice, insight from practice, and live roles worth applying for:
https://architecturesocial.com/

The fastest way to get hired is to be better at the things practices actually ask for. Revit, Rhino, rendering, BIM, portfolio work. Our learning partner ArchAdemia is built by architects, for architects:
https://archademia.com/architecture-social/

Use code ARCHSOCIAL10 for a discount on monthly or annual membership.

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Chapters

00:00 Introduction and Welcome
00:44 Catching Up During Lockdown
01:05 Balancing Work and Passion Projects
01:56 Introducing the Archi Brain Course
06:21 The Concept of Archi Brain and Productivity
12:09 Challenges and Successes of to:scale Blog
17:11 Social Media Strategies: Instagram vs LinkedIn
24:17 Navigating LinkedIn and Instagram for Architects
24:58 The Importance of Networking and Personalisation
26:35 Challenges and Strategies for Content Creation
27:37 The Role of Community and Feedback
28:36 Balancing Work and Avoiding Burnout
29:35 Reinventing Content and Platforms
33:15 Introducing the MAD Collective
36:25 Planning the MADCon Event
39:09 Final Thoughts and Contact Information

(00:00) - Introduction and Welcome
(00:44) - Catching Up with Sana
(01:05) - Balancing Work and Passion Projects
(01:56) - Introducing the Archibrain Course
(06:21) - The Concept of Archibrain and Productivity
(08:06) - The Role of Notion in Productivity
(12:00) - Challenges and Successes of 2Scale Blog
(17:11) - Engagement on Social Media Platforms
(19:49) - LinkedIn Strategies and Tips
(24:17) - Navigating LinkedIn and Instagram for Architects
(24:58) - The Importance of Networking and Personalization
(26:35) - Challenges and Strategies for Content Creation
(26:49) - The Role of Discord and Guest Articles
(28:36) - Balancing Work and Avoiding Burnout
(29:35) - Reinventing Content and Platforms
(33:15) - Introducing the Mad Collective
(36:33) - Madcon: The Digital Convention
(39:09) - Final Thoughts and Contact Information

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