The Importance and Difference Between Marketing and Sales in Architecture, ft. Paul Iddon

The Importance and Difference Between Marketing and Sales in Architecture, ft. Paul Iddon

Paul Iddon is one of those fantastic treasures in the industry with a wealth of knowledge and experience that you know if you had a few beers down the pub with after work with a few hours spare, you'd be in for a good time.

An architect, former practice owner and marketeer, and Vice President of Manchester Society of Architects.

In this conversation, we cover the difference between marketing and selling, and the importance of both in the role of a job seeker to secure a position, as a practising professional to climb up the career ladder as well as a business owner's to get yourself out there to win more work.

As well as practical examples on why you need to learn to sell and how we discuss how the Manchester Society of Architects manages to fill events in a saturated market as well as other tips and tricks from the marketing guru himself.

Paul's field of expertise is helping manufacturers communicate intelligently and efficiently with architects and specifiers. He looks for new, effective ways of approaching Brand Positioning, Strategic Processes and Activation.

You can reach out and contact Paul here: https://www.linkedin.com/in/pauliddon/

📐 The Architecture Social is an online platform packed with content to help you find new jobs, stand out from the crowd and take your career in Architecture to the next level.

💻 Find out more at https://www.architecturesocial.com

Episoder(254)

Oops! Did I Do That? Ayo Abbas Spills the Tea on the Top 5 Architecture Marketing Mistakes

Oops! Did I Do That? Ayo Abbas Spills the Tea on the Top 5 Architecture Marketing Mistakes

Top 5 Mistakes in Architecture Marketing with Ayo AbbasIn this episode, the host welcomes Ayo Abbas of Abbas Marketing to delve into the common mistakes made in architecture marketing. They discuss th...

18 Mar 202548min

Exploring Architecture and Town Planning with UPP - Journey, Challenges, and Collaboration

Exploring Architecture and Town Planning with UPP - Journey, Challenges, and Collaboration

Exploring Architecture and Town Planning with UPP - Journey, Challenges, and CollaborationIn this episode, join us as we dive into the fascinating world of Architecture and Town Planning with the uniq...

12 Mar 202555min

The Business of Architecture: Risks, Rewards, and Real Talk with Hakan Agca at Cross Works

The Business of Architecture: Risks, Rewards, and Real Talk with Hakan Agca at Cross Works

What does it take to build a thriving architecture business from scratch? Hakan Agca, founder of CrossWorks, joins the show to share his journey from working in top firms to running his own practice. ...

3 Feb 202551min

What is Heritage and Conservation, Ft. Jonathan Goode at Le Lay Architects

What is Heritage and Conservation, Ft. Jonathan Goode at Le Lay Architects

Old Meets New: A Deep Dive into Heritage and Conservation ArchitectureIn this engaging livestream, join host Stephen Drew and special guest Jonathan Goode from Lillet Architects as they explore the wo...

27 Jan 202539min

Reimagining Workplaces: Exploring the Future of Office Design with Hollie Welch at dMFK

Reimagining Workplaces: Exploring the Future of Office Design with Hollie Welch at dMFK

Join us in a fascinating discussion with Hollie Welch, Associate Director at DMFK Architects, as she delves into her journey in architecture, starting from her studies in Northumbria University to her...

23 Jan 202540min

How BIM is Changing Landscape Architecture: A Conversation with Alejandro Gatica at Gillespies

How BIM is Changing Landscape Architecture: A Conversation with Alejandro Gatica at Gillespies

Exploring BIM for Landscape Architecture with Alejandro GaticaIn this episode, Stephen Drew hosts a discussion with Alejandro Gatica, a seasoned architect and BIM manager from Gillespie's. They delve ...

20 Jan 202549min

BIM-ing Innovation: How Alfonso Monedero Bridges Tech and Creativity at Heatherwick Studio

BIM-ing Innovation: How Alfonso Monedero Bridges Tech and Creativity at Heatherwick Studio

Exploring the Unconventional Career in BIM with Alfonso Monedero from Heatherwick StudioIn this episode, we step inside an aesthetically pleasing office to chat with Alfonso Monedero, head of BIM at H...

16 Jan 202548min

From Setbacks to Success: Ste Taylor’s Journey to Head of Design at Turley

From Setbacks to Success: Ste Taylor’s Journey to Head of Design at Turley

Ste Taylor’s career path is anything but traditional—starting in architecture, navigating difficult times and redundancies before ultimately rising to Head of Design at Turley. In this episode, we div...

13 Jan 202551min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
pengesnakk
utbytte
rss-politisk-preik
finansredaksjonen
morgenkaffen-med-finansavisen
tid-er-penger-en-podcast-med-peter-warren
livet-pa-veien-med-jan-erik-larssen
stormkast-med-valebrokk-stordalen
rss-markedspuls-2
rss-pa-konto
rss-sunn-okonomi
lederpodden
rss-investering-gjort-enkelt