9 Aug 2022

How can graphic design and branding enhance the built environment? .ft Chris Ritter at C-90

Graphic design and branding can change how people understand a building, place or practice before they even step inside it.

Stephen Drew speaks with Chris Ritter of C-90 about graphic design and branding in the built environment, visual identity, culture, client communication, creative agencies and how branding can enhance architectural projects.

The conversation covers:

Why graphic design matters in the built environment
How branding can support architectural projects and places
What creative agencies bring to spatial storytelling
Why visual identity should connect with culture and audience
What architects can learn from brand communication

Read the episode on Architecture Social: Graphic Design and Branding in the Built Environment

Watch the video on YouTube: How can graphic design and branding enhance the built environment?

____

Chapters

00:00 Introduction to graphic design and branding in the built environment
05:00 Why branding matters alongside architectural design
10:00 Chris Ritter, C-90 and creative agency work
15:00 Visual identity, culture and place
20:00 How branding can enhance architectural projects
25:00 Client communication and being noticed
30:00 Connecting graphic design, interiors and spatial experience
35:00 What architects can learn from brand thinking
40:00 Practical advice for built environment storytelling
45:00 Final thoughts and where to find C-90

____

Architecture Social

Find more architecture career advice, practice insight and live roles at Architecture Social.

Explore more conversations on the Architecture Social Podcast, browse free resources at Architecture Social Resources, or join the community at Architecture Social Club.

____

Affiliate learning partner

We have partnered with ArchAdemia, an online learning platform built by architects, for architects.

Use code ARCHSOCIAL10 for a discount on the monthly or annual membership.

Architecture Social may earn a commission if you join through our link or use the code.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(258)

He Started His Own Architecture Practice at 29

What does it actually take to start your own architecture practice in 2026?Alex Sutton founded Studio Sutton in August 2019 at the age of 29, just six months before the world locked down. In this conv...

2 Jul 1h 23min

Why Architects Have Zero Power in the UK Right Now

Why do architects have so little power in the UK built environment, even when their work shapes housing, public space, procurement and the way cities function?Stephen Drew speaks with Jay Morton, Dire...

18 Jun 52min

A KPF Director’s Honest Advice for Young Architects

What does it really take to build a long-term architecture career inside a global practice? Stephen Drew speaks with Francesco Casella, Director at KPF, about career growth, working at scale, and wha...

16 Jun 49min

Running an Architecture Practice Isn’t What You Think

Running an architecture practice is not just about design. It is fees, hiring, risk, clients, culture, profit and learning how to keep the studio moving without losing the work you care about. Stephe...

7 Mai 1h 17min

How to Future Proof Your Architecture Career

How do you future proof an architecture career when BIM, computational design and AI are changing what practices value? Stephen Drew speaks with Ami Nigam, Head of Design Technology at Benoy, about d...

14 Apr 1h 12min

How to Actually Get Hired in Architecture and Interior Design

If you are trying to get hired in architecture or interior design, sending the same CV and portfolio to every studio is not enough. In this Kingston University session, Stephen Drew shares practical ...

24 Mar 1h 17min

How to Land Your First Architect Role

Trying to land your first architecture or interiors role is hard enough without guessing what hiring managers, directors and recruiters actually look for. In this practical lecture, Stephen Drew brea...

17 Mar 1h 22min

Is This the End of Revit? How Architects Must Adapt (2026)

Is Revit still the centre of architecture technology, or are AI, BIM 2.0 and new design tools starting to change what practices really need? Stephen Drew speaks with Allister Lewis about the architec...

12 Feb 1h 9min