From A Mall Basement to Multi-Location Tire Business

Rob Eskew is the Co-founder and Co-owner of TRUE Automotive in Atlanta, Georgia. Rob has been in the repair business since 2005 — before graduating high school. He performed service and upgrades on BMWs and other European models during college at UGA. After college, he worked in commercial construction, but his true passion was working on cars. This led him to co-found TRUE Automotive in 2012. Rob’s goal is to have over 50 locations by 2030.

Rob is passionate about self-improvement, discipline, and personal growth. He’s an avid reader, race car driver, instructor, and world traveler.

In this episode…

It’s not easy to leave a comfortable job and follow your passion. How can you begin to build the business you’re dreaming of?

It doesn’t matter where or how you start — all that matters is that you start. When Rob Eskew first began TRUE Automotive with his business partner, they operated from the basement of an out-of-business strip mall. They own multiple storefronts across Georgia, with more locations in the works. How did they get to where they are today?

In this episode of Gain Traction Podcast, Mike Edge is joined by Rob to discuss the journey of building TRUE Automotive. Rob talks about why he fell in love with the automotive industry, why he quit his job to pursue his dream, and how he persists when the going gets tough.

Here’s a glimpse of what you’ll learn:

• Rob Eskew describes the humble beginnings of TRUE Automotive
• The milestones Rob is proud of
• How has Covid impacted TRUE Automotive?
• Rob gives a shout out to his mentors
• Daily rituals that keep Rob grounded: making his bed, drinking two cups of water each morning, and cold showers

Resources mentioned in this episode:

• Rob Eskew on LinkedIn
• TRUE Automotive
• Dave Markert on LinkedIn
• Aaron Stokes on LinkedIn
• Shop Fix Academy
• Mike Edge on LinkedIn
• Tread Partners

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.