Staffing and Branding a Venerable Company With Kate Speelman, Brand Management and Talent Acquisition Specialist at Rice Tire

Kate Speelman is Brand Management and Talent Acquisition Specialist at Rice Tire, a fourth-generation family-owned independent tire dealership that began as a gas station in 1929. She previously served as Rice Tire’s Marketing Coordinator for 10 years. Before joining the automotive world, Kate worked as a Graphic Design Specialist for Engage USA.

In this episode…

How does a tire dealer stay in business for nearly a century? How does that business, with 12 different locations managed by 12 different people with 12 potentially different branding messages, stay united over the long term? To hear from Kate Speelman, who manages branding and talent acquisition for Rice Tire, check out this episode of Gain Traction!

On this episode of Gain Traction, Mike Edge sits down with Kate to discuss the challenges of finding talented employees to work at 12 different tire locations. Kate shares how each location employs different branding and messaging while staying united through the core values espoused by the company. You’ll also hear about the ownership history of the company, which has been in business since the late 1920’s. Don’t miss it!

Here’s a glimpse of what you’ll learn:

• Kate Speelman explains how she broke into the tire industry with Rice Tire
• The biggest challenges Rice Tire currently faces in its market
• Kate talks about her role as a drummer in her band, Always Magnetic
• How Kate approaches brand management
• Kate describes the ownership of Rice Tire, which has been in business since 1929

Resources mentioned in this episode:

• Kate Speelman on LinkedIn
• Rice Tire
• Mike Edge on LinkedIn
• Tread Partners

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.