Innovating Software to Accommodate Customer Demands With Dave Vogel, General Manager at ASA Automotive Systems

Dave Vogel is General Manager at ASA Automotive Systems, where he leads all business operations. He has worked for over two decades, previously serving as Executive Vice President and Vice President of Sales. Immediately after graduating from Boise State University in 1983, Dave started his career with Goodyear Tires and worked his way from the ground up.

In this episode…

Consumer behavior and inclinations have seen multiple changes in all business sectors, including the automotive industry. Until recently, customer-facing team members at tire and auto repair shops would be somewhat evasive in providing any specific information to a person who was inquiring about a service or part over the phone — the goal has simply been to get the customer to come to the shop.

According to Dave Vogel from ASA Automotive Systems, that customer service mindset is no longer acceptable, especially for younger consumers. Dave says younger customers don't want to leave the house and don't want to talk to anybody if at all possible — in fact, they didn’t want to call the shop in the first place. As a result, it’s imperative that tire and auto repair shops stop being evasive and start accommodating them by providing all the information they’re asking for when they ask for it.

On this episode of Gain Traction, Neal Maier and Matthew Peters welcome Dave for a conversation about the importance of tire and auto repair shops acknowledging the behavioral trends of consumers and the willingness of software developers to continuously innovate in order to satisfy current and future customer desires. Dave explains how his experience doing customer service for Goodyear decades ago helps him in his current software executive role. Tune in!

Here’s a glimpse of what you’ll learn:

• Dave Vogel shares what he learned from starting his career in a customer-facing role
• How working at the shop counter helped Dave use software to make operations more efficient
• Why ASA is widely respected as one of the preeminent shop management systems in the tire industry
• How tire industry software seeks to accommodate today’s online-oriented consumer
• What is ASA doing to develop software that can strike a balance between the different ways tire dealers do business?
• The best piece of advice Dave has ever received

Resources mentioned in this episode:

• Dave Vogel on LinkedIn
• ASA Automotive Systems
• Goodyear Tires
• Neal Maier on LinkedIn
• Matthew Peters on LinkedIn
• Tread Partners

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.