Cafe con Pam6 Mar 2022

On Start Ups and Entrepreneurship with Nico Estrella

Listeners, we're back this week with Nico Estrella.

Entrepreneur. Former professional soccer player in Ecuador. Co-founder & CMO of Waku, a beverage brand that’s creating economic impact in the communities of farmers in the Andes Mountains of Ecuador. Waku was considered one of the top 6 most impactful and promising startups of Boston at HUBWeek 2018, and was a finalist in MassChallenge 2019, because of the potential of growth and the social impact is creating in Ecuador. Motivated, optimistic and determined leader with great problem-solving skills developed through a background on business and marketing education, and on the multiple startups founded in the past. Passionate about the power of entrepreneurship and how it can create immense impact in the world.

During our conversation, we talked about:

His professional soccer career
Knowing when to leave soccer.
Starting a business and the process.
Making business decisions during the pandemic.
Persevering despite the odds.
And more...

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Relevant Timestamps:
06:25 - His soccer career
12:40 - His business path
17:24 - How the idea of Waku was born
20:42 - Sprint Methodology
28:16 - Ideas are a dime a dozen
32:58 - Getting funds
37:34 - Strategy changes
46:17 - Working with retail and the pandemic

Follow Nico on all things social:
Nico's Instagram
Waku Website
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