The Water Cooler Hangout with Bob Poole21 Apr 2021

Getting in Front of Your Consumer With Gina Pomponi

Gina Pomponi is President and COO of Bluewater, one of the leading digital marketing/video production companies. She has spent 30 years in the business pioneering digital marketing and a women's role at the top of a company.

Bluewater Media and Direct Marketing

Bluewater Media is a fully converged, direct-to-consumer advertising agency that builds and connects all the multiple media services between people and brands that are relevant to consumers where they live, work, and play. They create disruptive, profitable connections between people and brands.

Direct marketing engages directly with the consumer. "People are jumping onto the bandwagon because they realize brick and mortar is becoming a thing of the past, especially since COVID." She believes that direct mail will be a more significant part of an overall marketing plan since that marketing sector is resurgent.

Interactive Marketing

Anytime you directly engage with your consumers, you are working with interactive marketing. "Traditional advertisers think that they are creating something new, but this is something that we've always done." You want your advertising to talk to your customers and tell them what they want to hear.

"It has definitely shifted into a consumer world."

Targeting Your Avatar

"When you are targeting adults 65+, then your traditional methods will work much better. However, when you are marketing to Gen Z or younger, then your traditional linear television isn't going to be your main focus." Gina says her marketing agency looks at each client to see how they can overcome their challenges individually.

Listen in as we talk about influencer marketing, PPC as part of your marketing plan, and Gina's predictions on the future of social media marketing.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(46)

Authentic Brand Messaging with Loren Weisman

With the surplus of hype and sales-focused messaging, the need for authenticity has never been more real. Today we speak to Loren Weisman about authentic brand messaging and hear his perspectives on t...

11 Aug 202141min

Marketing Investment Intelligence with Len Ward

In today's episode of The Water Cooler Hangout, we get together with Len Ward to discuss the intricacies of marketing investment and how he helps his clients get an optimal return on investment. We ta...

6 Aug 202138min

Where Did Everyone Go?

You might have noticed that people are missing. Over the last couple of weeks, we have seen a dramatic drop in traffic on the podcast, website, and our social media. Even the phone has been dead! We w...

19 Jul 20214min

The Listen First Project

In today's episode of The Water Cooler Hangout, we reconnect with Graham Bodie to talk about his work at the Listen First Project, a nonprofit dedicated to bringing people into conversation despite th...

8 Jul 202134min

Inspiration and Motivation with Eli Marcus

Today's guest is Eli Marcus, who is the Executive Director of Davler Media Group, the publisher of New York City's largest circulation visitor magazine, City Guide, and has spent five decades working ...

30 Jun 202135min

Improving Sales Productivity with Jeff Grice

The question of which pieces of sales software to include in your company's tech stack can be a tricky one to answer. With so many options and different connections between emergent technologies, ther...

24 Jun 202129min

Getting More Out of Your Life and Career with Lynn Whitbeck

Getting More Out of Your Life and Career with Lynn Whitbeck Episode 16: Show Notes It is not always apparent that a career in sales can be a rewarding pursuit, but it truly can be, especially when you...

17 Jun 202132min

Sales Development with David Dulany

Season 4 - Episode 14: Show Notes. The term sales development might be relatively new to some but this linking of the work of sales and marketing teams has been gaining large amounts of traction recen...

11 Jun 202134min