The Art of Authenticity: This Is Marketing's Brand-Centric Approach

The Art of Authenticity: This Is Marketing's Brand-Centric Approach

Join hosts Claire and Ashley as they kick off Season 3 of All Hands on Tech from the brand-new studio of This Is Marketing in downtown Dartmouth. In this episode, they sit down with Neil Stephen, CEO of This Is Marketing, to explore the agency's journey, services, and vision for the future.


Discover how This Is Marketing started and the diverse services they offer, including podcasting, brand management, and digital marketing. Learn how they assist clients in adopting digital-first strategies and overcoming challenges in the rapidly evolving marketing landscape and explore the agency's tech-driven approach, including their use of emerging technologies like AI.


Learn more about This is Marketing at https://www.thisismarketing.ca/
Visit Digital Nova Scotia: https://digitalnovascotia.com/

Music © Bensound.com

Episoder(76)

Episode 20: Digital experience expectations

Episode 20: Digital experience expectations

Digital products have come a long way and seem to be ever-evolving—so what do users expect from their digital experiences in 2023?We dive into the world of UX design with 20/20 Digital's Jamie Gerrard...

18 Apr 202327min

Episode 19: From their keyboards to your screens

Episode 19: From their keyboards to your screens

REDspace is building the future of television, entertainment and learning. For this episode, we take a deep dive into the ever-changing world of video streaming to learn the tech behind the content we...

4 Apr 202345min

Episode 18: Why wait? Automate!

Episode 18: Why wait? Automate!

Digital marketing is a fast-paced industry, and it can seem challenging to keep up. But for Blue Cow Marketing, the key is to streamline and automate your marketing efforts, because doing so will give...

21 Mar 202330min

Episode 17: Financing of the future

Episode 17: Financing of the future

Our lives are becoming more digitized every day—from how we communicate, to how we shop to even how we bank. People today have the convenience of managing their finances from the comfort of their home...

7 Mar 202324min

Episode 16: Propelling founders into leaders

Episode 16: Propelling founders into leaders

"Atlantic Canada is where it's at, and if you aren't here, you should be here."That's according to Kathryn Lockhart, the CEO of Propel, Atlantic Canada's e-accelerator for tech startups. In this episo...

21 Feb 202329min

Episode 15: Booting up Black businesses

Episode 15: Booting up Black businesses

The pandemic accelerated the need for businesses to show up online, meaning tech integration was no longer an option to remain competitive.The Black Business Initiative, which has been supporting Blac...

7 Feb 202319min

Episode 14: The power of inclusive marketing

Episode 14: The power of inclusive marketing

When it comes to digital marketing, there are countless strategies and tactics to test out and implement in your campaigns. But for Differo Marketing, the most important, must-have in any digital mark...

24 Jan 202328min

Episode 13: A new era of digital in Nova Scotia

Episode 13: A new era of digital in Nova Scotia

It's everywhere and in unexpected places. There's no doubt digital is a booming industry in Nova Scotia, but collaboration is key if we wish to maintain the momentum. It's hoped that Here We Code, a D...

10 Jan 202327min

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