Innovative Tech Marketing: Demos, Data and Digital Channels with VERB

Innovative Tech Marketing: Demos, Data and Digital Channels with VERB

Join hosts Ashley and Claire as they immerse themselves into the world of tech marketing with Katie Langton, a Marketing Technology Strategist at Verb Interactive.
Founded in Halifax, Nova Scotia, in 2004, Verb Interactive is a digital marketing and technology company specializing in travel and hospitality.

The conversation spans a range of topics, from creating beautiful immersive platforms and implementing omnichannel marketing to supporting business goals and driving measurable results. Langton shares her insights on the importance of understanding local markets and leveraging digital channels to reach the right audience. She also discusses data privacy and personalization, emphasizing the need to comply with privacy regulations and maximize the use of first-party data.

With a team of over 250 members in Canada and the US, Verb Interactive prioritizes clients over contracts, delivering exceptional counsel and service across all their areas of expertise.


Learn more about Verb Interactive: https://www.verbinteractive.com/
Visit Digital Nova Scotia: https://digitalnovascotia.com/
Music © Bensound.com

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(85)

Home + Health: The future of aging at home

Home + Health: The future of aging at home

In this episode of All Hands on Tech, we sit down with Alan MacKeen, Managing Partner and co-founder of Home + Health, to explore how technology can help Canadians navigate one of life's most complex ...

25 Jun 42min

Agile, AI & change fatigue in tech with Nova Scotia Power's Tanya Dent

Agile, AI & change fatigue in tech with Nova Scotia Power's Tanya Dent

In this episode of All Hands on Tech, Tanya Dent, Continual Improvement Practice Lead at Nova Scotia Power, joins the conversation to explore what it really takes to build effective, resilient tech te...

11 Jun 33min

Remote work, return-to-office & what tech teams get wrong with REDspace's Sarah Padovani

Remote work, return-to-office & what tech teams get wrong with REDspace's Sarah Padovani

In this episode of All Hands on Tech, we sit down with Sarah Padovani, Web Team Lead at REDspace, to talk about the realities of modern tech work and what makes teams truly effective. From remote work...

28 Mai 43min

From talent to transformation: Inside CGI’s work in Nova Scotia

From talent to transformation: Inside CGI’s work in Nova Scotia

On this episode of All Hands on Tech, we sit down with Jonathan Feindel, Partner and Director of Consulting and Business Engineering at CGI. With a strong and growing presence in Halifax, CGI is helpi...

7 Mai 35min

Built to scale: How tech drives Steele Auto Group forward

Built to scale: How tech drives Steele Auto Group forward

On this episode of All Hands on Tech, we sit down with Jennifer Hutton, Vice President of Information, Technology & Risk and Chief Privacy Officer at Steele Auto Group. From its roots as a single Hali...

23 Apr 26min

30 years of SuperNOVA: Powering the tech talent pipeline early

30 years of SuperNOVA: Powering the tech talent pipeline early

For this episode of All Hands on Tech, we’re celebrating 30 years of impact with an organization that’s been helping shape the future of tech in Nova Scotia and beyond.We’re joined by Alex Fenton, Exe...

9 Apr 27min

Authenticity in the age of AI with word-craft founder Ingrid Deon

Authenticity in the age of AI with word-craft founder Ingrid Deon

In this episode of All Hands on Tech, we’re joined by Ingrid Deon, founder of word-craft, an award-winning social media marketing agency specializing in organic social media strategy and content for c...

26 Mar 32min

How Vedesi’s founder turned a family challenge into a PropTech platform

How Vedesi’s founder turned a family challenge into a PropTech platform

In this episode of All Hands on Tech, we’re joined by Samuel Oladimeji, cofounder of Halifax-based consulting firm Vedesi.Vedesi provides change management, branding, IT consulting and web development...

12 Mar 34min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
rss-skravla-gar
pengepodden-2
rss-pa-konto
finansredaksjonen
livet-pa-veien-med-jan-erik-larssen
aftenbladet-intervjuer
utbytte
tid-er-penger-en-podcast-med-peter-warren
morgenkaffen-med-finansavisen
lederpodden
liberal-halvtime
okonomiamatorene
pengesnakk
rss-politisk-preik