Jazerai Allen-Lord from Crush and Lovely on Reebok Classic's "It's a Man's World" (crossed out) campaign
creativeBTS21 Mai 2020

Jazerai Allen-Lord from Crush and Lovely on Reebok Classic's "It's a Man's World" (crossed out) campaign

Jazerai Allen-Lord from Crush and Lovely is well known as a creative and for her work in the sneaker industry. She was one of the most recognized bylines on a sneaker blog called "Kicks on Fire", and was recently featured on Lena Waithe's Quibi show "You Ain't Got These". We go behind the scenes to talk about her work driving the strategy and product design for Reebok Classic's “It’s a Man’s World” (crossed out) campaign, and what it’s like launching a sneaker collection.

Episoder(32)

Jared Kleinstein on building Gondola, the IMDb for social media

Jared Kleinstein on building Gondola, the IMDb for social media

Jared Kleinstein is the Founder and CEO of Gondola, a platform that allows marketing and creative professionals to showcase their work on social media. Gondola has grown quickly in the sports communit...

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Giulia Zecchini on building a community with Sneaker Sisterhood

Giulia Zecchini on building a community with Sneaker Sisterhood

Giulia Zecchini is the Co-founder of Sneaker Sisterhood, a platform for women to create, discuss, and positively impact the sneaker culture. Sneaker Sisterhood has grown their community to over 14,000...

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Zach Soskin on creating brand content with athletes

Zach Soskin on creating brand content with athletes

Zach Soskin is the Co-founder of Voltage Management, an athlete and brand marketing agency specializing in athlete representation, brand strategy, content creation, and ownership. Zach started his car...

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Olly Hudson on how businesses can better utilize TikTok

Olly Hudson on how businesses can better utilize TikTok

Olly Hudson is the founder of Soar With Us, one of the UK's leading TikTok growth agencies with over $1.2M in advertising spend on TikTok per month. Brian and Olly discuss what makes TikTok a powerful...

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Megan Reyes on building better brands for athletes

Megan Reyes on building better brands for athletes

Megan Reyes is a freelance sports/athlete branding & social marketing consultant, and built her experience working at places like Blue Wire, The Athletic, 2K, and the Golden State Warriors. Brian and ...

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Jesse Chuku on Transitioning from a Pro Athlete to a Creator with Over 3M TikTok Followers

Jesse Chuku on Transitioning from a Pro Athlete to a Creator with Over 3M TikTok Followers

Jesse Chuku was one of the top basketball players growing up in the UK, and had a successful college career in the States at Lehigh University and then professionally in Greece, Spain, and the British...

22 Sep 202134min

Shann Biglione, Head of Strategy at Zenith, on creative strategy in advertising

Shann Biglione, Head of Strategy at Zenith, on creative strategy in advertising

Shann Biglione is the Head of Strategy at Zenith USA, and has previously worked at Walt Disney Studios, Doco, and Publicis Media in China. Brian and Shann go behind the scenes to talk about Shann's ca...

19 Jan 202144min

Nathalie Balda, Sr. Social Manager at Prime Video, on the role of social media in entertainment

Nathalie Balda, Sr. Social Manager at Prime Video, on the role of social media in entertainment

Nat Balda is a Sr. Social Marketing Manager at Amazon Prime Video, and previously worked at Netflix and HBO. Brian and Nat go behind the scenes to talk about social media in entertainment, building a ...

16 Des 202044min

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