How to Sell (Literally) Tons of Product
Episode SummaryWhat does it actually take to sell tons of product … not as a metaphor, but by the truckload?In this episode of Product: Knowledge, Laurier Mandin shares real-world product marketing ca...
24 Mar 11min
Words That Make Wins for Product Teams, with Ali Rakhimov
Product manager, entrepreneur, and author Ali Rakhimov joins Laurier Mandin to talk about how better communication can make even the most ambitious products take flight. From building payment kiosks f...
14 Okt 202529min
The Psychology of Premium Product Pricing: What Makes Buyers Pay More
Why do some buyers eagerly drop thousands on a luxury item, then balk at paying a fraction of that for something useful and well-made? In this solo episode of Product: Knowledge, Laurier Mandin unpack...
25 Sep 202511min
The Missing Link Between Great Products and Great Sales, with Heather Inocencio
Building great products is only half the battle—the other half is building them with marketing success baked in from Day One. Too many product teams operate in isolation, creating features customers d...
8 Jul 202543min
Getting from DTC to Retail Without Wasting Time and Money, with Paul Jarrett
The path from direct-to-consumer to retail success is something many product makers dream about, but it's also where countless promising products have gone to die. Bad logistics choices, bloated inven...
4 Mar 202547min
Making Customers Say, “I Need That” – The Art of Irresistible Products
In this special episode, host Laurier Mandin introduces his new book, "I Need That: Creating and Marketing Products People Are Compelled to Buy." Drawing from over 30 years of marketing experience, La...
18 Okt 202420min
Cracking the Conversion Code for your Product, with Chris Smith
It can be infuriating how much time your marketing efforts take—especially when they get zero traction. Wouldn't it be great if you could focus on acing activities you know will generate results? Chri...
14 Jun 202232min
Getting to “Aha!” in Product Validation, with Darshan Mehta
It's not unusual for product makers to be terrified by the mere notion of product validation work. Often over-invested emotionally and financially in the product, they're afraid of what they might lea...
23 Mar 202220min
