An Interview with Jimmy St. Louis, CEO, Franchise123

An Interview with Jimmy St. Louis, CEO, Franchise123

In this week’s episode, Tracy and Mike interview Jimmy St. Louis, the current CEO of Franchise123, and a former NFL player, olympian, and crossfit games contestant.

Show Highlights:

  • Jimmy shares his background ranging from athletics as a Tight End for the Tennessee Titans, as a Crossfit games contestant, and an Olympic rower, and then eventually transitioning into his roles as a culture-building professional leader. Jimmy also shares his perspective that he hasn’t wanted to let sports define him (2:45)
  • Jimmy shares how he came across the idea of creating more access to franchising opportunities while working out at the Olympic rowing complex (11:20)
  • Mike and Jimmy discuss the importance of having a self definition, and how Jimmy decided not to define himself as an athlete (14:00)
  • Tracy and Jimmy discuss the unique challenges and opportunities in the franchising industry, including the broader vision of his company Franchise123, and how he operates as a mission driven leader to create a mission driven culture (19:00)
  • The group discusses the development of “organizational North-Stars” like the vision, mission, and values of an organization (26:00)
  • Jimmy shares how people can engage with his company, and with franchising in general(33:45)
  • Tracy and Jimmy discuss the advice that Jimmy would give to new leaders - to have passion for work, and to commit fully and have an exceptional work ethic for what you’re working on (36:50)

Related Links:


Related Podcasts: If you liked this episode, be sure to check out our podcast from Season 2 that we recorded with Kaleb Hupp!

Views expressed by guests are their own

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