Rethinking the Customer Journey: Leveraging AI to Create Smarter Digital Marketing
Tech Talks11 Nov 2024

Rethinking the Customer Journey: Leveraging AI to Create Smarter Digital Marketing

In today’s show we sit down with James Hipkin, the CEO and founder of Inn8ly, a company providing digital marketing solutions for smaller businesses. James shares his unique career journey, from a music degree, working with rock groups, and now working in advertising and marketing for major brands.

We’re focusing on the common challenges James sees with many smaller business websites; an absence of strategic thinking. He emphasizes that it's not just about budget, but the lack of a well-defined customer understanding and journey mapping that holds back the success of digital marketing campaigns.

Throughout the conversation, James shares his perspective on the evolving role of AI in supporting marketers, from extracting customer insights to informing content and campaign strategy. This episode offers valuable insights for any small business owner or marketer looking to elevate their digital presence through a more strategic, customer-centric approach.


Tech Talks is powered by Nash Squared, the leading global provider of technology and talent solutions. Find out more about our solutions at www.nashsquared.com

The music on Tech Talks is created by London artist Lemzi: www.lemzi.com

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(952)

Are You Assembling the Avengers While the Moment Passes?

Are You Assembling the Avengers While the Moment Passes?

For his last documentary, David flew a sound engineer and a TV production crew to a dry lake bed in the Nevada desert, just to record his footsteps and a passing car. Four hotel rooms, two cities, one...

27 Okt 27min

Why I Was Grateful When COVID Killed My Business

Why I Was Grateful When COVID Killed My Business

In 2020, every bar and restaurant shut, and the social media marketing business Tom Shaw had built for them went with them. With no clients left to answer to, he decided to learn to code. Today, as a ...

26 Okt 21min

Why My Investment App Knew I Was on the Phone

Why My Investment App Knew I Was on the Phone

Justin Pagano was on a phone call when he opened his investment app, and a banner appeared: we’re not calling you, and we’d never ask for this. No block, no extra step, just a nudge at the exact momen...

23 Okt 30min

Data in Sport: Can Numbers ever Overrule Gut Feeling?

Data in Sport: Can Numbers ever Overrule Gut Feeling?

David grabs Will Morgan, Principal Data Scientist at the Rajasthan Royals, on the floor at Data Decoded in Manchester, the day before they share a stage. Will went from 12 years in academia, with a Ph...

22 Okt 17min

The Ad Is Cringe. 300 Million Views Don’t Care.

The Ad Is Cringe. 300 Million Views Don’t Care.

You watch an ad and wince. It’s clumsy, it’s cringe, and you can’t imagine it converting anyone. Then it racks up 300 million views and converts brilliantly. For Ada Mockute Jaime, Chief Marketing Off...

21 Okt 41min

Is Your Data Lying to Your Board?

Is Your Data Lying to Your Board?

What happens when a prediction lands on a board slide and everyone treats it as a fact? Recorded live at Data Decoded, David sits down with transformation leader and founder Lucy Goudie straight after...

20 Okt 19min

My Job Didn’t Exist When I Started Coding

My Job Didn’t Exist When I Started Coding

Eight years ago, Janine Luk was teaching herself to code at night and at weekends while working in marketing. The job she does now didn’t exist. Today, plenty of young people hesitate to start, convin...

19 Okt 32min

The Truth About the Paper Behind Global Trade

The Truth About the Paper Behind Global Trade

Somewhere in a port right now, a cargo document is being stamped by hand. By the figures Steve Hemmings has seen, between 60% and 80% of global maritime trade is still on paper. That’s not because the...

16 Okt 33min

Populært innen Teknologi

teknisk-sett
rss-kunstig-intelligens-med-elisabeth-maren-og-morten
energi-og-klima
nasjonal-sikkerhetsmyndighet-nsm
rss-ai-forklart
shifter
pedagogisk-intelligens
tomprat-med-gunnar-tjomlid
rss-alt-som-gar-pa-strom
rss-snakk-om-sikkerhet
fornybaren
elektropodden
rss-larervarelset
lydartikler-fra-aftenposten
rss-bouvet-bobler
rss-heis
smart-forklart
teknologi-og-mennesker
rss-praktisk-proptech
rss-fish-ships