Shutterstock’s Jon Oringer Turned His Amateur Photos Into a $3 Billion Business

Jon Oringer is not a professional photographer. But when he needed images to market his growing internet business, the traditional stock agencies were still stuck in the world of print, so he took the DIY approach. What started as a way to fill a need for his own company turned into a side business that quickly gained traction. So quickly, in fact, that he turned his attention to it full time. Jon built Shutterstock on a “two-sided marketplace” subscription model that has its roots in Pop-Up Eliminator, a tool he built while he was still in college. While that app was disrupted out of existence when Microsoft built pop-up blocking into Internet Explorer, he’d grown it to a million dollars in revenue by that time. In this episode, Jon shares how he started with a portfolio of app ideas that was eventually whittled down to Shutterstock. You’ll hear about the company’s rapid growth trajectory, Jon’s decision to take secondary funding in 2007 to accelerate the pace even more and what it was like to take the company public in 2012. Although he stepped down as CEO in February 2020, he still owns 37% of the company today and spends half his time working on Shutterstock in his role as Chairman. The other half is spent with his business incubator, Pareto, where he’s looking for the next entrepreneurs and business ideas to invest in. Listen now on Apple Podcasts, Overcast and Spotify. If you love it, please help more people find it by leaving a review! *** If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than a minute and helps us continue to attract the entrepreneurs you want to hear and learn from. For show notes, past guests and transcripts, visit venturevoice.com Sign up for the Venture Voice email newsletter at venturevoice.substack.com/welcome Follow and connect on social: On Twitter: twitter.com/gregory On Instagram: instagram.com/gregory On YouTube: youtube.com/c/GregoryGalant On LinkedIn: linkedin.com/in/galant/ Learn more about Muck Rack at muckrack.com and The Shorty Awards at shortyawards.com