🎲 “The Infinite Game” — Nintendo’s HR strategy. Shake Shack’s honeymoon problem. Coinbase’s favorite word.
The #1 fast food stock of 2023 so far? It’s Shake Shack. But Shake Shack’s facing the “The Honeymoon Problem.” Every tech company is laying off workers right now, except for one: Nintendo… because Nin...
23 Feb 202319min
🥳 “Summer Fridays… forever” — 4-Day-Workweek’s moment. TikTok’s Trivia trick. Instagram’s ultimate zucking.
61 companies in England tested out the 4-Day Workweek for 6 months… and it’s actually good for business. Tonight at 8pm EST, TikTok becomes a nationwide live trivia game to win $500K in prizes — the l...
22 Feb 202320min
💋 “100 years of dewy gloss” — Glossier’s makeup makeover. DraftKings’ super bet. ChatGPT’s creepiest convo.
Glossier debuts this week in Sephora’s 600 stores, but the key to their turnaround is a 100 year mindset. We saw bizarre and freaky conversations between humans and bots — this is the week Chat GPT we...
21 Feb 202320min
🩴 “Ugly gets money” — Crocs’ simplicity strategy. Hard Seltzer’s obituary. YouTube’s Chief Creator Officer.
Take this week’s TBOY Quiz: https://go.tboypod.comCrocs just announced its best year ever because there’s nothing ugly about simple. Boston Beer just admitted spiked seltzer’s “post-hype era”… because...
17 Feb 202320min
🍲 “Bougie Bowls” — Chipotle’s new restaurant. Airbnb’s digital antidote. America’s Badass Rocks Club.
Chipotle just launched a new restaurant brand called Farmesa — Chipotle is disrupting itself. Airbnb just had its best year ever because when Zoom is your office, Amazon is your mall, and Netflix is y...
16 Feb 202320min
😈 “Stingy Frappuccino” — Starbucks’ rewards cut. Mattel’s Barney resurrection. Crypto’s new wall.
Notice something different in your Starbucks app? This week, Starbucks changed its loyalty program by adding a shot of stinginess. Mattel’s trying to cure its toy hangover with Barney the dinosaur bec...
15 Feb 202321min
❤️🔥 “The Friend Zone” — Bumble’s plutonic plan. Apple’s Rihanna bump. Farmer’s Dog’s P.U.P.P.Y. commercial.
The most Googled thing during/after the Super Bowl: “Is Rihanna pregnant”. And that means the real Super Bowl winner was Apple. Bumble’s new dating app strategy is not about finding love, but about fi...
14 Feb 202320min
🐊 “Thirst Trap” — Gatorade’s brand expansion. Elon’s 1st 100 days. Lyft’s brutal buy-ability.
Elon just finished his first 100 days at Twitter, so how’s it looking? Pepsi used the Super Bowl to announce it’s expanding the Gatorade franchise — because you gotta let your winners ride. And just a...
13 Feb 202320min
