Advice Line with Gary Hirshberg of Stonyfield

Advice Line with Gary Hirshberg of Stonyfield

Stonyfield co-founder and former CEO Gary Hirshberg joins Guy on the Advice Line where they answer questions from three early-stage founders. Plus, Gary explains how a social mission can be a competitive advantage for a consumer product.

First we meet Cate in Oregon, who’s trying to figure out the best way for her leather goods company to stop cow hides from going to waste. Then Jamie in Santa Barbara, whose gourmet vegan camping meals are speaking to a customer demographic she wasn’t expecting. And Dianna in the Bay Area, who’s ready to hire a right hand for her seeded cracker company but isn’t sure where to look.

Thank you to the founders of Range Revolution, Poe & Co. Folk Foods, and Cult Crackers for being a part of our show.


If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.

And be sure to listen to Stonyfield’s founding story as told by Gary on the show in 2017.


This episode was produced by Alex Cheng with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.

You can follow HIBT on X & Instagram and sign up for Guy’s free newsletter at guyraz.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episoder(775)

Aden + Anais: Raegan Moya-Jones

Aden + Anais: Raegan Moya-Jones

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Rolling Stone: Jann Wenner

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After being involved in Berkeley's Free Speech Movement, Jann Wenner wanted to start a publication to capture the exploding counterculture scene of the 1960s. The result was Rolling Stone, a gritty music magazine that – for 50 years — has left an indelible mark on rock music and journalism. PLUS in our postscript "How You Built That," how Cleveland resident Joel Crites created the app Micro Fantasy, a game where fans can make mini-predictions about what will happen next during a baseball game. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Spanx: Sara Blakely (2017)

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TRX: Randy Hetrick

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WeWork: Miguel McKelvey

WeWork: Miguel McKelvey

In 2007, architect Miguel McKelvey convinced his friend Adam Neumann to share an office space in Brooklyn. That was the beginning of WeWork: a shared workspace for startups and freelancers looking for an inspiring environment to do their work. Today, WeWork has created a "community of creators" valued at nearly $16 billion. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

19 Jun 201747min

Carol's Daughter: Lisa Price

Carol's Daughter: Lisa Price

Lisa Price worked in television but had a passion for beauty products. At her mother's suggestion, she began selling her homemade moisturizer at a church flea market. Twenty years later, Carol's Daughter is one of the leading beauty brands catering to African-American women. PLUS in our postscript "How You Built That," how professional trumpet player Dan Gosling created a special lip balm for musicians called ChopSaver. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

12 Jun 201741min

Five Guys: Jerry Murrell

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TOMS: Blake Mycoskie

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