How Marketers Can Deliver Profitable Growth by Doing More With Less

How Marketers Can Deliver Profitable Growth by Doing More With Less

In Gartner's most recent CMO Spend and Strategy Survey, 75% of marketing leaders said they feel pressured to do more with fewer resources. With economic headwinds, the rise of generative AI and a new focus on marginal growth, many CMOs and their teams are taking on increased responsibilities to show their value. But more is not always more when it comes to engaging with customers through digital marketing.

In this opening keynote from the Gartner Marketing Symposium/Xpo™ 2023 conference, Gartner VP Analysts Lizzy Foo Kune and Carlos Guerrero explain how marketers have used productivity and responsibility to shield themselves and their departments from budget scrutiny. However, there is a better system for marketers to show value and deliver growth: catalytic marketing. This new and meaningful way to engage with customers delivers profitable growth without always feeling the need to do more.



Dig Deeper:

Watch now: Marketing's New Directive: Resist the Tyranny of More

https://bit.ly/3P2hNH3

Register now: Gartner Marketing Symposium/Xpo 2024

https://gtnr.it/42SS0Wd

Download now: The State of Marketing Budget and Strategy in 2023

https://gtnr.it/3CmaTF5

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(306)

Stop Chasing Every AI Breakthrough (What CIOs Should Do Instead)

Stop Chasing Every AI Breakthrough (What CIOs Should Do Instead)

AI headlines are moving at warp speed, but do business leaders really need to react to every piece of news? In this episode of ThinkCast, Gartner Senior Director Analyst Deepak Seth returns to unpack ...

5 Okt 20min

The Executive's Guide to Shaping Your Brand and Reputation

The Executive's Guide to Shaping Your Brand and Reputation

Strong execution might earn results, but it doesn't automatically build influence. In this episode of ThinkCast, Gartner Vice President Analyst Rob O'Donohue explains why CIOs can no longer afford to ...

17 Sep 30min

AI Ethics Explained: Preparing for the Human-AI Future

AI Ethics Explained: Preparing for the Human-AI Future

AI adoption is accelerating. But are organizations moving just as fast on AI ethics? In this episode of ThinkCast, Gartner Senior Principal Analyst Shanna Grafeld explores why AI ethics has become a b...

3 Sep 37min

The Autonomous Era Is Here: What Supply Chain Leaders Need to Do Next

The Autonomous Era Is Here: What Supply Chain Leaders Need to Do Next

The autonomous business era is no longer a future-state vision. It's already reshaping how supply chains operate. In this episode of Gartner ThinkCast, you'll hear from Gartner Senior Director Analyst...

20 Aug 22min

Data and Analytics 2030: The Future AI-Native Enterprise

Data and Analytics 2030: The Future AI-Native Enterprise

By 2030, AI models may be everywhere. Competitive advantage won't be. In this episode of Gartner ThinkCast, Distinguished Vice President Analyst and Chief of Research Rita Sallam explores what will se...

6 Aug 24min

Start With AI Literacy: Why Most Leaders Are Missing the Point

Start With AI Literacy: Why Most Leaders Are Missing the Point

AI isn't failing. AI literacy is. Nearly half of CEOs say their AI investments are breaking even at best. In this episode of ThinkCast, Gartner Distinguished Vice President Analyst Mandi Bishop explai...

23 Jul 28min

AI Needs People: Why CIOs Are Rethinking the Productivity Play

AI Needs People: Why CIOs Are Rethinking the Productivity Play

Many companies cut talent in pursuit of AI value. Now they're discovering what was lost in the process. In this episode, we explore a shift taking place in organizations' AI journeys: after an initial...

9 Jul 25min

How Executives Actually Talk About AI

How Executives Actually Talk About AI

In this episode of Gartner ThinkCast, we explore how executive conversations about AI are rapidly evolving — and why focusing on ROI alone is no longer enough. Drawing from his standout session from G...

25 Jun 27min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
rss-skravla-gar
rss-pa-konto
rss-orjasater
tid-er-penger-en-podcast-med-peter-warren
livet-pa-veien-med-jan-erik-larssen
utbytte
pengepodden-2
finansredaksjonen
lederpodden
morgenkaffen-med-finansavisen
stormkast-med-valebrokk-stordalen
liberal-halvtime
rss-markedspuls-2
rss-fa-makro
pengesnakk