Built in Public3 Sep 2024

Un-Gatekeeping My Backstory

When it comes to building a personal brand, we have to portray ourselves in a particular way: expert, authentic, personal, energetic, etc.

But this sometimes leaves out the stickier details: what we struggle with, difficulties we had to face, all the moments we questioned ourselves.

So today, I’m pulling back the curtain. I’m laying out my backstory for you, good, bad, and uncomfortable. I’m covering a cheerleading career, my mental breakdown, my yoga mat business, and the way I eventually had to re-evaluate some of my strongest held beliefs.

I’m not holding back, and I hope it’s encouraging that you can both achieve your goals no matter how crazy it seems, and that you can overcome huge setbacks even when they challenge everything you thought you knew. Let’s dive in!

What’s in this episode:

[00:00] Intro
[01:08] Courtney’s early life and moves from Minnesota to Texas
[05:36] Courtney’s cheerleading ambitions and her life as she strived to reach her goals
[14:54] The crisis that forced Courtney to step back from cheerleading
[19:00] How Courtney started her pivot toward marketing and the corporate jobs she worked
[23:09] Courtney’s first foray into owning her own business
[29:00] How Courtney continued to branch out in her businesses through AirBnB and consulting
[31:58] How Courtney started building her personal brand on TikTok
[34:50] Why (and how) Courtney started her online business
[40:03] What’s next for Courtney

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