729: INSEAD Professor on Rethinking Your Growth Logic with Triple Fit Strategy (with Christoph Senn)

729: INSEAD Professor on Rethinking Your Growth Logic with Triple Fit Strategy (with Christoph Senn)

Welcome to an interview with the coauthor of Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth, Christoph Senn.

In this episode, Christoph introduces us to the concept of the "Triple Fit Strategy," a groundbreaking approach to strategy and sales with the power to transform businesses. It replaces the traditional single product-market fit with a three-fold alignment: planning, execution, and resource fit.

Christoph Senn is an adjunct professor of marketing at INSEAD, one of the world's leading and largest graduate business schools. He is also Codirector of the INSEAD Marketing & Sales Excellence Initiative (MSEI). He frequently works with leading companies, including BASF, Coca-Cola, General Electric, Hoffmann-LaRoche, Konica Minolta, Maersk, Microsoft, Otis, Pfizer, Schindler, Sonos, Vodafone, and many more. He is also Chairman of boutique consultancy AMC and the founder and CEO of Valuecreator, a software startup advancing the practice of value co-creation.

Get Christoph's book here: https://shorturl.at/n70UA

Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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Episoder(866)

879: Myths about management consulting (Case Interview & Management Consulting classics)

879: Myths about management consulting (Case Interview & Management Consulting classics)

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878: Economic impact of poor business judgement (Case Interview & Management Consulting classics)

878: Economic impact of poor business judgement (Case Interview & Management Consulting classics)

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877: Changing practice styles manages uncertainty (Case Interview & Management Consulting classics)

877: Changing practice styles manages uncertainty (Case Interview & Management Consulting classics)

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876: The Lesson in Choosing to Resign (Case Interview & Management Consulting classics)

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875: Using Storytelling in Cases (Case Interview & Management Consulting classics)

875: Using Storytelling in Cases (Case Interview & Management Consulting classics)

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10 Aug 23min

874: Managed out of McKinsey & BCG? (Case Interview & Management Consulting classics)

874: Managed out of McKinsey & BCG? (Case Interview & Management Consulting classics)

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873: Why consulting stars are never managers (Case Interview & Management Consulting classics)

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