Where Did The Advertising Industry Go Wrong? - Eaon Pritchard, CSO

Where Did The Advertising Industry Go Wrong? - Eaon Pritchard, CSO

Eaon Pritchard recently published "Where Did It All Go Wrong? Adventures At The Dunning Kruger Peak of Advertising". Eaon is the Head of Strategy at Universal McCann in Melbourne, Australia. We discuss these things: - WTF is data anyway? - The Dunning-Kruger effect (where the incompetent think they're good and the competent do not) - Sturgeon's Law (output connecting to the quality of output) - The importance of being confident in your own self-doubt You can find Eaon on Twitter here: http://www.twitter.com/eaonp And you can pick up his book here: https://www.amazon.com/Where-Did-All-Wrong-Advertising/dp/1544901054 For the video, visit http://www.sweathead.co You can find Mark at http://www.twitter.com/markpollard

Episoder(523)

A Quick Trip Around Africa, the Middle East, and Asia - Sit and Talk, Nairobi

A Quick Trip Around Africa, the Middle East, and Asia - Sit and Talk, Nairobi

Join me as I take you on some of my trips.And follow me at http://www.instagram.com/markpollardFor details about upcoming events and company training, visit http://www.sweathead.com

25 Mar 49min

20 Interesting Behaviors From Medellín, Colombia - Sit And Talk, Panama City

20 Interesting Behaviors From Medellín, Colombia - Sit And Talk, Panama City

Find out about our upcoming conference and classes at http://www.sweathead.comFollow Mark here: http://www.instagram.com/markpollard

13 Nov 202538min

Is There A "Strategist" Personality Type? - Sit And Talk, Medellín

Is There A "Strategist" Personality Type? - Sit And Talk, Medellín

To find out more about our conference The Sweathead Do-Together and my upcoming masterclasses in Africa and the Middle East, visit: http://www.sweathead.comFollow me on Instagram:http://www.instagram....

4 Nov 202548min

Sydney Sweeney & American Eagle: Smart or Stupid Marketing?

Sydney Sweeney & American Eagle: Smart or Stupid Marketing?

Watch this on the new Sweathead YouTube channel:https://youtu.be/cqUmFaJ6Af4It's part of our new series Brains On Brands.Sydney Sweeney and American Eagle dropped one of the most talked-about ads of t...

25 Sep 202550min

How To Live A More Creative Life - Walk And Talk with Chris Do and Rakaa

How To Live A More Creative Life - Walk And Talk with Chris Do and Rakaa

Many thanks to Chris Do from The Futur and Rakaa from Dilated Peoples from this impromptu walk around Los Angeles. You can find them here:http://www.instagram.com/thechrisdohttp://www.instagram.com/th...

6 Sep 202531min

Travel Adventures Plus 5 Strategies From Australia and Asia - Sit and Talk

Travel Adventures Plus 5 Strategies From Australia and Asia - Sit and Talk

Follow along for the real-time version of these: http://www.instagram.com/markpollard

14 Aug 202558min

Strategy Framework Examples Of The Four Points From Europe Masterclasses - Live From Tbilisi

Strategy Framework Examples Of The Four Points From Europe Masterclasses - Live From Tbilisi

Find out about our upcoming summer camp and masterclasses at http://www.sweathead.comFollow us athttp://www.instagram.com/markpollardhttp://www.instagram.com/sweathead

9 Jun 202533min

Six Workshopped Strategies From Latin America - Bogota, Colombia

Six Workshopped Strategies From Latin America - Bogota, Colombia

For details about our upcoming classes, visit:http://www.sweathead.comChicago, NYC, Barcelona, Madrid, Lisbon, Amsterdam, Bucharest, Prague, and more.Find Mark here:http://www.instagram.com/markpollar...

31 Mar 202534min

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