"Strategy Is Your Words" Book Excerpt - "Fighting Words"

We're about to hit 100,000 listens. Seems like a solid number. Thank you for listening and sharing it with your friends. It means a lot to me because this podcast is how I trap people into deep conversations. If you'd like to rate the podcast, which is something you've probably been contemplating, please do. Recently, I finished the second draft of this strategy book I'm writing and I wanted to read out the first chapter - Fighting Words. There's still work to do but it will give you a sense of the attitude of the book. There are two main sections to the book. The first half focuses on 24 words that I find strategists and account planners using (or needing to use) in their work (clarity, meaning, truth, impostor, lonewolf, etc). It's surreal philosophy of sorts. I want it to feel like I'm in your head because I'm channeling hundreds - maybe thousands - of conversations, emails, and meetings. The second half of the book is more practical. It compiles frameworks from my "Strategy! The Workout" training sessions, helps you understand how to apply them, while also breaking down what ideas, problems, insights, and strategy statements are. I want to get "Strategy Is Your Words" onto desks and walls (posters) around the world. There will be a digital version but... I want you to touch this and be able to point to it. I'm just starting on launch and marketing plans. I'm open to ideas :) Enjoy. Mark For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.