How To Get The Advertising Industry To Understand You - Fabiola Nguembu, Account Planner

How To Get The Advertising Industry To Understand You - Fabiola Nguembu, Account Planner

How do you get the advertising industry and your clients to understand what you bring to the table?

Fabiola Nguembu is an account planner and researcher in Dakar, Senegal. She is one of a handful of planners in sub-Saharan Africa.

We discuss what it's like to try to work in an industry that might not want to think too much and in which account planning is relatively new and not yet a major force.

You can find Fabiola here: https://www.linkedin.com/in/fabiola-nguembu-579430168/

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Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com

Episoder(523)

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A Quick Trip Around Africa, the Middle East, and Asia - Sit and Talk, Nairobi

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20 Interesting Behaviors From Medellín, Colombia - Sit And Talk, Panama City

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Is There A "Strategist" Personality Type? - Sit And Talk, Medellín

Is There A "Strategist" Personality Type? - Sit And Talk, Medellín

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Sydney Sweeney & American Eagle: Smart or Stupid Marketing?

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Travel Adventures Plus 5 Strategies From Australia and Asia - Sit and Talk

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Strategy Framework Examples Of The Four Points From Europe Masterclasses - Live From Tbilisi

Strategy Framework Examples Of The Four Points From Europe Masterclasses - Live From Tbilisi

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Six Workshopped Strategies From Latin America - Bogota, Colombia

Six Workshopped Strategies From Latin America - Bogota, Colombia

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