021: Using Your Intuition to Create Exceptional Content with Jay Acunzo

021: Using Your Intuition to Create Exceptional Content with Jay Acunzo

There’s a LOT of content out there competing for your (and your customers’) limited attention, from social media updates and blog posts to podcasts and videos. Is the answer to create more content or better content?

My guest today, Jay Acunzo, believes that the answer is not “more” or “better”; rather, it’s to create exceptional content. What exactly is exceptional content and how can you use your intuition to create it? Listen to the episode to find out.

Jay and I also talk how Jay approaches his speaking engagements and the importance of storytelling in business and presentations.

About my guest: Jay Acunzo is an award-winning show host and keynote speaker. Working as a digital media strategist at Google convinced him that the tried-and-true often leads to stale work. As head of content at HubSpot, he developed a passion to see marketing as a craft-driven profession. Now, as the host of the audio documentary series Unthinkable, Jay spends each week telling the stories of people and companies who break from the convention to do exceptional things.

Links:

Jay’s website and podcast "Unthinkable" = http://unthinkable.fm/

Jay’s Twitter = @JayAcunzo

Jay Acunzo on Mitch Joel's podcast Six Pixels of Separation.

A Well-Designed Business podcast episode 189 with Jan Bowen and LuAnn Nigara on intuition.

Article on thought leadership, sales, and content.

“Deep Work” book = https://www.amazon.com/Deep-Work-Focused-Success-Distracted-ebook/dp/B00X47ZVXM/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Interested in my online group program? Sign up to be notified when it opens at https://www.speakingyourbrand.com/signature-talk-group-program/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a rating and review!

Episoder(495)

Speaking Strategies That Create Lasting Impact: Live Signature Talks from Our Thought Leader Academy Grads

Speaking Strategies That Create Lasting Impact: Live Signature Talks from Our Thought Leader Academy Grads

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Storytelling as Resistance: Finding and Using Your Voice with Janice Gassam Asare, PhD

Storytelling as Resistance: Finding and Using Your Voice with Janice Gassam Asare, PhD

Your story is not just your story. It's part of a larger narrative about whose voices are heard and whose are erased.I’m thrilled to have Janice Gassam Asare back on the podcast. She's an organization...

23 Feb 45min

Knowledge Mindfulness for Complex Times with Dr. Laila Marouf

Knowledge Mindfulness for Complex Times with Dr. Laila Marouf

This episode is a rich and timely conversation about how we relate to what we know in an age of constant change and AI.My guest is Dr. Laila Marouf, a former academic who spent more than two decades r...

16 Feb 44min

How One Idea Became a Signature Talk, Speaking Platform, and Published Book with Melania Murphy

How One Idea Became a Signature Talk, Speaking Platform, and Published Book with Melania Murphy

What does it look like to turn an idea into a message, a message into a signature talk, and a signature talk into a published book?In this episode, I sit down with Thought Leader Academy graduate Mela...

9 Feb 38min

Same Message, Different Medium, Different Strategy: Make Sure Your Talk Lands Every Time

Same Message, Different Medium, Different Strategy: Make Sure Your Talk Lands Every Time

One of the most common mistakes I see speakers make is trying to deliver a six-week course or a full-length book in a 45-minute talk.And then they wonder why: • the audience looks overwhelmed • the en...

2 Feb 14min

Imposter Syndrome: Why You Struggle to Claim Your Voice and What to Do About It

Imposter Syndrome: Why You Struggle to Claim Your Voice and What to Do About It

Have you ever hesitated to call yourself a speaker… or a thought leader… even though you know you have something important to say?I see it all the time: brilliant women who have delivered keynotes, le...

26 Jan 16min

Personal Brand vs. Thought Leadership: What’s the Difference and Why You Need Both

Personal Brand vs. Thought Leadership: What’s the Difference and Why You Need Both

Your personal brand isn’t optional anymore, even if you wish it were. In this episode, I dig into why your personal brand matters more than ever, especially in a world overflowing with content (and no...

19 Jan 13min

Orlando Speaking Workshop: Special Offer for Podcast Listeners

Orlando Speaking Workshop: Special Offer for Podcast Listeners

Hey there, it's Carol, popping in for a minute! I want to make sure you know about our 1-Day Master Your Message & the Stage workshop coming up on February 19th in Downtown Orlando, Florida.You’ll go ...

16 Jan 4min

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