179: The Deep Truths You and Your Brand Need to Say with Rebeca Arbona [Finding Your Voice Series]

179: The Deep Truths You and Your Brand Need to Say with Rebeca Arbona [Finding Your Voice Series]

When my guest said this during our conversation, we both stopped to write it down because it was so good:

“You can’t attract the like-minded to you if you don’t speak your mind.”

Boom. Mic drop.

This is an incredible conversation, one you’re likely to listen to more than once.

Why do some brands resonate more than others?

How can you connect with your audience in a deeper way?

How do you find what your deeper truth is?

My guest is Rebeca Arbona, who is an expert in helping companies develop their brand voice and strategy.

In this episode, you’ll learn:

  • The 3 layers of truths in your brand
  • The key ingredient you need to add to why you do what you do (you’ll hear me stumble into this)
  • How our values connect to our deeper truths
  • Why sharing your deep truths makes you feel more fulfilled
  • Why we don’t share our deep truths
  • How saying what’s scary can actually be safer
  • What does it mean to “be authentic”
  • Examples of brands that get this
  • Identifying your passion and the lens through which you see the world

This episode is the first in our new podcast series on “Finding Your Voice.”

Want more? Register for our free webinar “You Say You Want to be a Thought Leader: What That Really Means & How to Find Your Voice” at https://www.speakingyourbrand.com/webinar/.

About My Guest: Rebeca Arbona lives to help brands communicate the truths at their core so they can leap from tall buildings and crush their villains. She’s always been a word geek and, as a kid, read the dictionary for fun, but she somehow ended up with a career in Brand Strategy. So when Rebeca realized that naming combines her love of words with her talent for brand strategy, it was like a radioactive spider bite that unleashed her superpower. She’s now a Strategic Namer and New Brand Creator, crafting breakthrough names and distinctive brands that help her client’s businesses fly.

Follow Rebeca’s #tellthetruths weekly video series on LinkedIn to catch her atomic blue hair and insightful, quirky takes on the strategy of naming, brand strategy, and why the truth matters to brands that want to be super.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.

Links:

Show notes at https://www.speakingyourbrand.com/179

Rebeca’s website: https://www.brandtrue.com/

Register for our free webinar “You Say You Want to be a Thought Leader: What That Really Means & How to Find Your Voice” at https://www.speakingyourbrand.com/webinar/.

Sign up for our free #ChoosingWomensVoices challenge at https://www.speakingyourbrand.com/challenge.

Get our LinkedIn for Speakers online masterclass at https://www.speakingyourbrand.com/linkedin.

Connect on LinkedIn:

Related Podcast Episodes:

Episoder(494)

Storytelling as Resistance: Finding and Using Your Voice with Janice Gassam Asare, PhD

Storytelling as Resistance: Finding and Using Your Voice with Janice Gassam Asare, PhD

Your story is not just your story. It's part of a larger narrative about whose voices are heard and whose are erased.I’m thrilled to have Janice Gassam Asare back on the podcast. She's an organization...

23 Feb 45min

Knowledge Mindfulness for Complex Times with Dr. Laila Marouf

Knowledge Mindfulness for Complex Times with Dr. Laila Marouf

This episode is a rich and timely conversation about how we relate to what we know in an age of constant change and AI.My guest is Dr. Laila Marouf, a former academic who spent more than two decades r...

16 Feb 44min

How One Idea Became a Signature Talk, Speaking Platform, and Published Book with Melania Murphy

How One Idea Became a Signature Talk, Speaking Platform, and Published Book with Melania Murphy

What does it look like to turn an idea into a message, a message into a signature talk, and a signature talk into a published book?In this episode, I sit down with Thought Leader Academy graduate Mela...

9 Feb 38min

Same Message, Different Medium, Different Strategy: Make Sure Your Talk Lands Every Time

Same Message, Different Medium, Different Strategy: Make Sure Your Talk Lands Every Time

One of the most common mistakes I see speakers make is trying to deliver a six-week course or a full-length book in a 45-minute talk.And then they wonder why: • the audience looks overwhelmed • the en...

2 Feb 14min

Imposter Syndrome: Why You Struggle to Claim Your Voice and What to Do About It

Imposter Syndrome: Why You Struggle to Claim Your Voice and What to Do About It

Have you ever hesitated to call yourself a speaker… or a thought leader… even though you know you have something important to say?I see it all the time: brilliant women who have delivered keynotes, le...

26 Jan 16min

Personal Brand vs. Thought Leadership: What’s the Difference and Why You Need Both

Personal Brand vs. Thought Leadership: What’s the Difference and Why You Need Both

Your personal brand isn’t optional anymore, even if you wish it were. In this episode, I dig into why your personal brand matters more than ever, especially in a world overflowing with content (and no...

19 Jan 13min

Orlando Speaking Workshop: Special Offer for Podcast Listeners

Orlando Speaking Workshop: Special Offer for Podcast Listeners

Hey there, it's Carol, popping in for a minute! I want to make sure you know about our 1-Day Master Your Message & the Stage workshop coming up on February 19th in Downtown Orlando, Florida.You’ll go ...

16 Jan 4min

The #1 Mistake Speakers Make with Personal Stories (and What to Do Instead)

The #1 Mistake Speakers Make with Personal Stories (and What to Do Instead)

Have you ever heard a speaker share a story and have one of these reactions:#1: Wow, I really feel connected to what this person is saying. I have a new perspective on my own situation.-OR-#2: Why is ...

12 Jan 24min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
pengesnakk
livet-pa-veien-med-jan-erik-larssen
rss-politisk-preik
utbytte
morgenkaffen-med-finansavisen
tid-er-penger-en-podcast-med-peter-warren
finansredaksjonen
lederpodden
stormkast-med-valebrokk-stordalen
rss-markedspuls-2
liberal-halvtime
rss-sunn-okonomi
rss-pa-konto