333: Building Your Personal Brand: Establishing Thought Leadership Online and Offline with Carol Cox and Diane Diaz

333: Building Your Personal Brand: Establishing Thought Leadership Online and Offline with Carol Cox and Diane Diaz

We’re continuing our new series on personal branding.

If you caught our episode last week, we dug deep into defining what a personal brand is.

We chatted about how to discover your unique brand, and why it's crucial as a thought leader to sync it up with your audience.

Today, we're all about building that brand of yours and establishing your thought leadership, both in the digital world and in person.

In this episode, Diane Diaz, our lead speaking coach, and I talk about:

  • How we built our personal brands when we started our businesses in 2015-2016
  • The importance of consistency
  • Why you shouldn’t discount jobs or businesses you’ve had in the past, even if they don’t feel like they are relevant to what you do now
  • Strategies for attending events and networking as an introvert
  • What to do after attending an event to nurture relationships with the people you met
  • Tips for building your personal brand online, especially on LinkedIn

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

About Us: The Speaking Your Brand podcast is hosted by Carol Cox, joined in this episode by our lead speaking coach Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.

Links:

Show notes at https://www.speakingyourbrand.com/333/

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/

Connect on LinkedIn:

Related Podcast Episodes:


Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.


A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.


As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable

Episoder(491)

051: Marketing Trends You Need to Know for 2018 with Sandi Eveleth

051: Marketing Trends You Need to Know for 2018 with Sandi Eveleth

There’s been a dramatic shift in online marketing in the past 1-2 years. What used to work doesn’t work anymore, or at least not the same way it did. My guest Sandi Eveleth, a digital marketing strate...

9 Jan 201849min

050: The 3 C's of Visibility: What It Takes to Get Known

050: The 3 C's of Visibility: What It Takes to Get Known

What does it take to get known? How can you become the “go to” person for what you do? You know you need to be more visible in order to grow your business and network and to achieve your goals. But, t...

2 Jan 201833min

049: This Surprising Element Will Make You a Better Speaker with Janice Rous

049: This Surprising Element Will Make You a Better Speaker with Janice Rous

There’s something you can do as a speaker to connect with your audience and have an impact on them that goes beyond your content or the activities you have them do. It’s one of the four essential elem...

26 Des 201757min

048: [Coaching] Strategy Session to Get Visible with Pam Andrews

048: [Coaching] Strategy Session to Get Visible with Pam Andrews

How can you get more visibility for your business? In this on-air coaching call, my guest Pam Andrews and I discuss specific things she can do, from obvious ones like speaking to groups and going on p...

19 Des 201756min

047: Creating Better Audience Engagement and Learning with Amy Lang

047: Creating Better Audience Engagement and Learning with Amy Lang

As a speaker, you’re only one-half of the equation. The other half is your audience. Particularly when you’re doing workshops and breakout sessions with smaller groups, you want to make sure that the ...

12 Des 201759min

046: We All Need a Wingwoman with Mia Scharphie

046: We All Need a Wingwoman with Mia Scharphie

As women, we walk a tightrope between needing to advocate for ourselves, yet not wanting to come across as braggarts or overly promotional (yes, it’s that pesky double bind). How can we make sure we’r...

5 Des 201752min

045: Your Visibility Roadmap: Build Your Business, Brand, and Influence

045: Your Visibility Roadmap: Build Your Business, Brand, and Influence

This episode is a mini-training to help you create your visibility roadmap and identify the areas you should focus on to build your business, brand, and influence. They’re not the same for everyone. I...

28 Nov 201725min

044: The Ins and Outs of Virtual Summits with Jaime Slutzky

044: The Ins and Outs of Virtual Summits with Jaime Slutzky

Virtual summits can raise your visibility: whether you’re being interviewed on one or hosting your own. Being a part of a virtual summit can introduce you to a new audience. Hosting your own virtual s...

21 Nov 201736min

Populært innen Business og økonomi

lydartikler-fra-aftenposten
stopp-verden
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
pengesnakk
tid-er-penger-en-podcast-med-peter-warren
pengepodden-2
utbytte
rss-markedspuls-2
liberal-halvtime
livet-pa-veien-med-jan-erik-larssen
morgenkaffen-med-finansavisen
rss-politisk-preik
finansredaksjonen
lederpodden
rss-pa-konto
rss-investering-gjort-enkelt
stormkast-med-valebrokk-stordalen