335: Amplifying Your Personal Brand: Public Speaking as the Ultimate Authority Booster with Carol Cox and Diane Diaz

We’re wrapping up our podcast series on personal branding.

Today we're diving into how to amplify your personal brand.

You've started to define it, you're building it, and now, how can you leverage public speaking to really become a sought-after authority?

We're going to explore strategies that work - like how to find speaking engagements that are right up your alley, ways to refine your public speaking skills, and tips on using speaking opportunities to enhance your personal brand.

In this episode, Diane Diaz, our lead speaking coach, and I talk about:

• Why public speaking is the fastest way to build authority and credibility for yourself
• The journey from getting started with speaking to landing bigger stages
• Strategies to lessen fears and nerves around public speaking
• The benefits of speaking to local groups, even if they don’t have your ideal client in them
• Using storytelling to make your presentations memorable
• Tips for creating your speaker reel, even if you don’t have professional video clips (yet!)

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

About Us: The Speaking Your Brand podcast is hosted by Carol Cox, joined in this episode by our lead speaking coach Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.

Links:

Show notes at https://www.speakingyourbrand.com/335/

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/

Connect on LinkedIn:

• Carol Cox = https://www.linkedin.com/in/carolcox
• Diane Diaz = https://www.linkedin.com/in/dianediaz/

Related Podcast Episodes:

• Episode 251: What Makes Public Speaking Unique as a Medium
• Episode 332: Defining Your Personal Brand: The First Step to Becoming a Thought Leader
• Episode 333: Building Your Personal Brand: Establishing Thought Leadership Online and Offline
• Episode 334: Styling Your Personal Brand: Be Comfortable and Confident in Any Room

Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.

A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.

As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable