340: Can I Tell It's You? What a Brand Voice Is and Why You Need One with Carol Cox

340: Can I Tell It's You? What a Brand Voice Is and Why You Need One with Carol Cox

Today, we're delving into a topic that lies at the heart of powerful communication and compelling thought leadership: brand voice.

If you've ever wondered, 'How can I stand out in a crowded market?' or 'How can I make my messages resonate more deeply with my audience?', then this episode is for you.

We're going to explore what a brand voice is, why it's so crucial to your business, and how you can develop and refine your own unique voice.

This episode is based on the presentation I recently gave at MAICON, the Marketing AI conference.

I share:

  • What a brand voice is (more than tone and personality)
  • Why we need to think about brand voice as we use AI writing tools like ChatGPT
  • The problem with ‘Generic Internet Voice’ in LLMs
  • What’s your M.E.M.E.? Defining your brand voice using our Brand Voice Canvas™
  • Case studies for Your ‘Brand AI’ Using regular ChatGPT & fine-tuned GPT-4
  • Integrating storytelling into your AI content

About Us: The Speaking Your Brand® podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.

Links:

Show notes at https://www.speakingyourbrand.com/340/

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/

Connect on LinkedIn: https://www.linkedin.com/in/carolcox

Related Podcast Episodes:

Episoder(494)

415: What Event Producers Look for When Selecting Speakers with Johanna (Jo) Murillo

415: What Event Producers Look for When Selecting Speakers with Johanna (Jo) Murillo

If you’ve ever wondered how to land those coveted speaking and panel spots at events, this episode is for you! I’m thrilled to have Johanna (Jo) Murillo join me to share her insider knowledge on how e...

21 Okt 202432min

414: Using ‘Stages’ and ‘Lessons’: Live Signature Talks from Our Thought Leader Academy Grads

414: Using ‘Stages’ and ‘Lessons’: Live Signature Talks from Our Thought Leader Academy Grads

In your presentations and keynotes, you want to take your audience on a journey of discovery, sharing with them your personal insights and stories along the way. One of the best ways to do this is to ...

14 Okt 202452min

413: Design and Deliver Workshops that Get You Leads and Clients

413: Design and Deliver Workshops that Get You Leads and Clients

When you facilitate workshops and presentations for visibility and lead generation, we want to make sure you get the results you’re looking for. It’s perfectly fine to do free or low-cost workshops, a...

7 Okt 202430min

412: Beyond the Pitch: How Storytelling Wins Hearts and Minds with Ashley Vann

412: Beyond the Pitch: How Storytelling Wins Hearts and Minds with Ashley Vann

Whether you’re running a nonprofit, leading a business, or building your personal brand, this episode is filled with practical tips and examples on how to use storytelling to make an impact.   We dive...

30 Sep 202428min

411: Reframing Public Speaking: From Elite Skill to Everyday Power with Dr. Karen Corbin

411: Reframing Public Speaking: From Elite Skill to Everyday Power with Dr. Karen Corbin

Is public speaking an elusive talent reserved for a select few, or is it a powerful tool we can all master? In this thought-provoking episode, we challenge the long-held belief that public speaking is...

23 Sep 202434min

410: 7 Essential Questions for Your Brand Story with Elayne Fluker

410: 7 Essential Questions for Your Brand Story with Elayne Fluker

You're going to get so much out of this episode with 7 essential questions to ask yourself as you refresh your brand story. Whether you’re leaving a corporate job to become an entrepreneur, looking to...

16 Sep 202445min

409: Transforming Your Story into a Movement with Allison Walsh

409: Transforming Your Story into a Movement with Allison Walsh

What if your personal story could be more than just a story — what if it could spark a movement? In this episode, I’m joined by Allison Walsh, a speaker, entrepreneur, and mental health advocate who h...

9 Sep 202432min

408: Connecting Your Personal Brand and Your Thought Leadership [Best Of]

408: Connecting Your Personal Brand and Your Thought Leadership [Best Of]

We recently (August 2024) hosted a 90-minute in-person workshop on personal branding for ATHENA NextGen alumni in Orlando, Florida.  It was a lot of fun and the women who attended loved seeing how all...

2 Sep 202416min

Populært innen Business og økonomi

lydartikler-fra-aftenposten
stopp-verden
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
pengepodden-2
livet-pa-veien-med-jan-erik-larssen
pengesnakk
finansredaksjonen
tid-er-penger-en-podcast-med-peter-warren
stormkast-med-valebrokk-stordalen
utbytte
morgenkaffen-med-finansavisen
liberal-halvtime
rss-sunn-okonomi
lederpodden
rss-markedspuls-2
rss-pa-konto
rss-investering-gjort-enkelt