364: Your Stories and Experiences Shape Your Thought Leadership and Signature Talk with Samantha Irwin

364: Your Stories and Experiences Shape Your Thought Leadership and Signature Talk with Samantha Irwin

If you think your stories and experiences from long ago aren’t relevant to what you do now, what you speak about, and your overall thought leadership message, this conversation will show how much our past experiences shape who we are and reflect what matters to us.

Our lead speaking coach, Diane Diaz, sat down with Samantha Irwin, a recent graduate of our Thought Leader Academy and a seasoned entrepreneur with a fascinating journey.

In this episode, you'll hear:

  • Samantha's journey from teaching to entrepreneurship, and how these experiences shaped her thought leadership
  • Her time in the Thought Leader Academy and how it helped her create a signature talk
  • Samantha's recent talk crafted during her VIP Day and the positive feedback she received
  • Samantha's innovative use of her customer service card decks in her presentations for lead generation

Show notes at https://www.speakingyourbrand.com/364/

Samantha’s website: https://kaizen.zone/

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/

Connect on LinkedIn:

Related Podcast Episodes:


Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.


A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.


As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable

Episoder(492)

365: Year In Review: What Worked, What Didn’t, What’s Next

365: Year In Review: What Worked, What Didn’t, What’s Next

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363: Publishing a Best-Selling Book from Your Signature Talk and Thought Leadership with Cara Houser

Speaking and books go hand in hand. Many authors are public speakers and many speakers have written books. What does it look like to take your thought leadership message and turn it into both a signat...

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362: [Case Study] Attract More Clients with Your Lead Generation Signature Talk with Danielle Hayden

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Many speakers use public speaking as a way to build awareness for their business and attract leads and clients. Speaking is an excellent way to do this because you automatically have credibility and a...

11 Des 202341min

An Insider's Guide on How to Get Selected for a TEDx Talk

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Do you have giving a TEDx talk on your list of goals?Many speakers do - and for good reason!Those 10-minute talks are a powerful way to share a message and give the audience a way to think about a top...

4 Des 202320min

360: Achieve Bigger Things by Having Thought Partners in the Same Industry with Tenice Wehmeyer and Cherie Mylordis

360: Achieve Bigger Things by Having Thought Partners in the Same Industry with Tenice Wehmeyer and Cherie Mylordis

There are always going to be other people who do what you do and talk on the same topic. Have you ever collaborated with someone who’s in your same industry, who does similar work? It may seem counter...

27 Nov 202330min

359: Getting More Women into A.I., Reducing Bias, and How to Use A.I. Responsibly with Juliette Powell

359: Getting More Women into A.I., Reducing Bias, and How to Use A.I. Responsibly with Juliette Powell

Whatever your opinion is about AI, it’s being integrated into everything we do, from what we see on social media to how facial recognition systems work to how decisions are made about you by companies...

22 Nov 202346min

358: Leverage Artificial Intelligence (AI) as Your Strategic Partner and Coach with Alysia Silberg

358: Leverage Artificial Intelligence (AI) as Your Strategic Partner and Coach with Alysia Silberg

If you’ve listened to the recent episodes we’ve done on thought leadership, you know that I’ve been working this year on positioning myself as a thought leader in the AI space. I want to make sure the...

20 Nov 202346min

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