396: Creating a Signature Talk that Attracts Paid Speaking Opportunities with Cherlette McCullough

396: Creating a Signature Talk that Attracts Paid Speaking Opportunities with Cherlette McCullough

Are you ready to elevate your speaking game and attract lucrative speaking engagements?

Diane Diaz, our lead speaking coach, sits down with one of our clients, Cherlette McCullough, a licensed marriage and family therapist, to delve into the keys to crafting a compelling signature talk that not only resonates with audiences but also leads to paid speaking opportunities.

Key Highlights:

  • Cherlette’s Journey: Discover how Cherlette transitioned from community speaking to landing high-paying gigs by refining her presentations and focusing on impactful delivery.
  • Signature Talk Breakdown: Learn the components of Cherlette’s successful signature talk, “From Selfie to Self-Reflection,” and how her engaging approach and relatable content captivated her audience.
  • Audience Engagement Tips: Get inspired by Cherlette’s innovative strategies to involve the audience, making her talks memorable and actionable.
  • Visibility and Media Appearances: Understand the importance of visibility in the speaking world and how Cherlette leveraged media opportunities to expand her reach.
  • Coaching and Growth: Hear firsthand how working with a speaking coach can transform your presentations and boost your confidence, leading to more significant opportunities.

You’ll learn:

  • How a single talk led to multiple paid engagements for Cherlette
  • The unique activity Cherlette used to captivate her audience and make her leadership talk unforgettable
  • Why it’s essential to think outside the box when choosing your speaking topics and audiences
  • How Cherlette’s consistent visibility and media presence has contributed to her speaking success

We know you’ll be inspired to get out there on the speaking circuit!

Links:

Show notes at https://www.speakingyourbrand.com/396/

Cherlette’s website: https://www.cherlettemccullough.com/

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Work with us in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/

Connect on LinkedIn:

Related Podcast Episodes:


Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.


A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.


As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable

Episoder(492)

154: Trends in Public Speaking for 2020

154: Trends in Public Speaking for 2020

What trends are on the horizon that you can capitalize on to get better speaking engagements and to get better results from them? How can you improve your presentations so the audience raves about you...

7 Jan 202035min

153: [Coaching] Threading a Story Throughout Your Signature Talk with Amber Hawley

153: [Coaching] Threading a Story Throughout Your Signature Talk with Amber Hawley

Do you feel like you have too much content in your presentations? Too many good things you can share with your audiences and you’re not sure how to select what to include? Most of us feel this way - a...

31 Des 20191h 4min

Bonus: Year in Review: What Worked, What Didn’t, What’s Coming in 2020

Bonus: Year in Review: What Worked, What Didn’t, What’s Coming in 2020

This is a secret bonus episode - my podcast editor doesn’t know about it, neither does my assistant (shhh!). I had originally planned to do a “year in review” episode, but as early December became mid...

28 Des 201942min

152: Where Are They Now: Updates from Past Coaching Guests Teresa McCloy and Anne Torrez

152: Where Are They Now: Updates from Past Coaching Guests Teresa McCloy and Anne Torrez

Remember the VH1 series from the late 1990s called “Where are they now?”  The show would look back at artists, bands, and actors (mostly from the 1980s) and see what happened to them. It was captivati...

24 Des 201948min

151: Dream Big, Speak Big: Inspiration from Women Speakers [Goals & Planning Series]

151: Dream Big, Speak Big: Inspiration from Women Speakers [Goals & Planning Series]

What stage do you dream to be standing on, looking out at the audience, sharing your message? What kind of speaker do you want to be? This month on the podcast, we’re talking about goals and planning,...

17 Des 201926min

150: Podcast Pitching and Guesting with Angie Trueblood [Goals & Planning Series]

150: Podcast Pitching and Guesting with Angie Trueblood [Goals & Planning Series]

Do you have being a guest on podcasts as one of your goals for 2020? It’s a fantastic way to reach new audiences, build relationships with podcast hosts, and hone your message. But, there’s definitely...

10 Des 201946min

149: A Different Way of Setting and Achieving Your Speaking Goals with Carol Cox and Diane Diaz [Goals & Planning Series]

149: A Different Way of Setting and Achieving Your Speaking Goals with Carol Cox and Diane Diaz [Goals & Planning Series]

Before you ask yourself *what* goals you want to achieve as a speaker, ask yourself *who* do you want to *be* as a speaker and then what do you need to do to become that? Taking on that identity is wh...

3 Des 201942min

148: Improve Your Business Creativity and Innovation with a Framework with Sura Al-Naimi [Frameworks Series]

148: Improve Your Business Creativity and Innovation with a Framework with Sura Al-Naimi [Frameworks Series]

Ideas that come from innovation and creativity seem like they come out of nowhere, a flash of inspiration that hits you all of a sudden. This can certainly happen, but in a business, innovation and cr...

26 Nov 201933min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-borsmorgen-okonominyhetene
rss-penger-polser-og-politikk
pengepodden-2
tid-er-penger-en-podcast-med-peter-warren
utbytte
pengesnakk
liberal-halvtime
livet-pa-veien-med-jan-erik-larssen
lederpodden
rss-pa-konto
rss-politisk-preik
finansredaksjonen
morgenkaffen-med-finansavisen
stormkast-med-valebrokk-stordalen
rss-densannepodden
rss-impressions-2