408: Connecting Your Personal Brand and Your Thought Leadership [Best Of]

We recently (August 2024) hosted a 90-minute in-person workshop on personal branding for ATHENA NextGen alumni in Orlando, Florida.

It was a lot of fun and the women who attended loved seeing how all their threads connect in their personal brand. We also had them define their brand voice using our Brand Voice Canvas framework and create their personal brand action plan using our Pillars of Your Personal Brand framework.

Along with this workshop we facilitated, we’ve done 9 client VIP Days (!) in the past month, so things have been a bit busy.

Hence, a “best of” episode for the podcast this week. :-)

This episode originally aired on October 2, 2023, and it’s as relevant as ever.

In the age of more & more content (whether human- or AI-created), your personal brand matters more than ever.

Potential clients and event organizers can easily find lots of experts in what you do.

What you want them to realize is what sets you apart and why they should pick you.

That’s where your personal brand and thought leadership come in.

I know you want to have a positive impact on the world and you may feel like cultivating a personal brand is unnecessary or self-indulgent or you just don’t have time for it.

But, here’s the thing: you have a personal brand, everyone does.

It’s how other people would describe you; not just your qualities like are you smart, kind, professional, but also what matters to you.

Do people know what matters to you, the better world you imagine?

In this episode, you’ll hear:

• How your business connects to your thought leadership
• How your personal brand connects to your thought leadership
• Example from my own personal brand and thought leadership
• Pushback I got early on when I started my business about a particular aspect of my personal brand
• Finding the consistency and commonality among all of the threads in your career
• What humans have over AI when it comes to storytelling

This episode originally aired on October 2, 2023.

Links:

Show notes at https://www.speakingyourbrand.com/408/

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Connect on LinkedIn: https://www.linkedin.com/in/carolcox

Related Podcast Episodes:

• Episode 343: Why YOU are the Messenger for Your Idea and Audience
• Episode 259: Connecting Your Business and Your Thought Leadership
• Personal Brand podcast series, episodes 332-335

Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.

A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.

As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable