410: 7 Essential Questions for Your Brand Story with Elayne Fluker

You're going to get so much out of this episode with 7 essential questions to ask yourself as you refresh your brand story.

Whether you’re leaving a corporate job to become an entrepreneur, looking to expand your existing brand, aspiring to be a speaker or thought leader, or a corporate professional ready to transition to the next level, this conversation is for you.

My guest is Elayne Fluker, who is an experienced coach to executive women and a prolific podcaster (over 700 episodes), with her podcast called Support is Sexy.

Elayne is also the author of “Get Over ‘I Got It’: How to Stop Playing Superwoman, Get Support and Remember that Having It All Doesn’t Mean Doing It All Alone” – published by HarperCollins Leadership and named a Forbes Book of the Month.

Elayne and I share with you how you can re-brand your brand with 7 essential questions.

We explore actionable strategies for reinventing your brand in today's ever-changing landscape and discuss how we’ve both helped our clients successfully navigate their rebranding journeys.

Our conversation is packed with insights and inspiration to help you elevate your brand and make your next move with confidence.

This episode is the audio from a live show we did on September 10, 2024. You can watch the video at https://youtube.com/live/43vUGQ2qQsU.

Links:

Show notes at https://www.speakingyourbrand.com/410/

Elayne’s website: https://www.elaynefluker.com

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/

Connect on LinkedIn:

• Carol Cox = https://www.linkedin.com/in/carolcox

• Elayne Fluker (guest) = https://www.linkedin.com/in/elaynefluker/

Related Podcast Episodes:

• Episode 408: Connecting Your Personal Brand and Your Thought Leadership

• Episode 340: Can I Tell It's You? What a Brand Voice Is and Why You Need One

• Episode 186: From Hashtag to Podcast to Book: Developing Your Thought Leadership Platform with Elayne Fluker

Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.

A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.

As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable