416: The Secret to Authentic Connection with Your Audiences Is Your Brand Voice with Ashleigh Harvey

As an entrepreneur or professional, you know the power of having a clear and compelling brand voice that resonates with your audience.

You want your message to attract the right clients, opportunities, and partners - but knowing how to express your authentic self can feel like a challenge.

Many women struggle with feeling like they need to fit a mold: too professional, not bold enough, or maybe even too much.

The fear of sounding "wrong" or "inauthentic" holds many of us back from fully stepping into our voice, whether we're delivering a talk, crafting website copy, or writing emails.

In this episode, I talk with Ashleigh Harvey, a copywriting and brand messaging expert (and Thought Leader Academy grad), about how you can confidently find and express your authentic brand voice to connect deeply with your audience.

Ashleigh shares practical strategies for honing your message, so you’ll attract the right people for you.

We talk about:

• The common challenges women face when trying to find their brand voice

• How Ashleigh and I describe our own brand voices (I was surprised to figure out what my brand voice is!)

• Why authenticity is more important than ever in the age of AI-driven content

• The power of having a consistent practice for developing your brand voice

• Practical tips for writing copy that connects, persuades, and inspires action

Plus, Ashleigh and I announce an exciting joint retreat we’re hosting in London next summer! Over 4 days (June 29-July 2, 2025), you’ll have the opportunity to immerse yourself in developing your brand voice and story, all while experiencing the rich performing arts culture and women’s history in an incredible city. Learn more at https://www.speakingyourbrand.com/london/.

About My Guest: Ashleigh Harvey runs The Story Team, her persuasion copywriting business. Her mission is to empower female entrepreneurs to embrace their authentic voice and weave it into their business, creating consistent branding and copy that converts. She works with female entrepreneurs from South Africa to New Zealand, from India to South Korea, from the UK to the USA, helping them with badass brand voice and copy tips. She is an unapologetic vegan who started her business from her car while working as a care worker. She swears too much, is far too loud, is working more and more on not caring too much about what other people think, and she wants to tell her story so that it may help other women to find their power.

Links:

Show notes at https://www.speakingyourbrand.com/416/

Ashleigh’s website: https://www.thestoryteam.org/

Apply for our London Brand Building Retreat in Summer 2025: https://www.speakingyourbrand.com/london/

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/

Connect on LinkedIn:

• Carol Cox = https://www.linkedin.com/in/carolcox

• Ashleigh Harvey (guest) = https://www.linkedin.com/in/ashleigh-harveyldn/

Related Podcast Episodes:

• Episode 234: How to Create Content Using Your Authentic Voice with Ashleigh Harvey (Rennie)

• Episode 378: The Power of Women's Voices and Stories to Change the World