20. Sports Marketing Las Vegas with Lisa Motley, Director of Sports Marketing and Special Events for the LVCVA

On today’s episode of Leadership is Female, #20!!! can you believe it!?! I am so pleased to bring you Lisa Motley, a veteran of casino, hotel, sports, and special events advertising and marketing, currently holds the position of Director of Sports Marketing and Special Events for the Las Vegas Convention and Visitors Authority (LVCVA).

Lisa Top 4 Takeaways:

1. Chase the skills required to grow, not the money, the money will come when you add the skills. Lisa’s career started out with a faxed resume and now she is leading marketing sports and special events for the Las Vegas Convention and Visitors Authority, one of the top tourist destinations on the planet. Lisa’s marketing knowledge had to grow tremendously over the years to take on big roles like this one - chase the skills!

2. To build courage, consider creating a photo album on your phone title “Courage” and fill it with all your favorite photos that bring you JOY! A night out with your friends, a great vacation, your family...you name it. Any time you start to feel weak, open that up and reflect on the beautiful life you have created and let those happy memories fill you with the courage needed to get the job done.

3. On goal setting, choose goals that align with your values and that you are passionate about achieving. Setting a goal on an area where you have disinterest is not going to take you anywhere. Get excited about what you can achieve and make a plan on how to get there. Shout out to Lisa who met her reading goal - 52 books in 2020!! WOW!

4. Lisa’s best advice for women, “make a decision!” Don’t make a million dollar decision but make a decision and be able to explain why you made that decision. Start getting decision making practice today to be the leader you want to be tomorrow.

Stay in touch with Lisa at:

lmotely@lvcva.com
https://www.linkedin.com/in/lisamotley/
https://www.instagram.com/lisamotleylv/

Follow Leadership is Female at:

https://www.instagram.com/leadershipisfemale/

www.leadershipisfemale.com

Host Emily Jaenson at:

https://www.instagram.com/emilyjaenson/