175: Insights from a Sales Nerd, Sara Storm, Break the Box and Skills.

175: Insights from a Sales Nerd, Sara Storm, Break the Box and Skills.

What is it like when two data focused people get together and talk? It does get a bit nerdy, but that's what I like about Sara, who lives in Stockholm, Sweden.

Sara has been doing nearly all roles - from individual contributor - like SDR, BDR, AE and all the way up to VP and CRO. Now she is running two companies, "Break the Box" and "Skills."

Like many of us who came from little money, Sara was amazed when she got her first paycheck in her sales career and said to herself, "I will never have to be hungry again."

That's why we talk about sales being a game-changer for those new into professional selling. If you are having a tough time at the moment - stick with it because sales can be such an amazing career if you are motivated, good at it, and have support from the company you're at.

Sara talks about her journey from selling consumer products where half of the sellers were women to being the only woman in the room and how she adjusted - and what many of us learn over time to "fit in" versus being ourselves - it is an interesting point in our conversation.

Also, Sara gives a great tip on what to say when someone sales something really inappropriate in front of you and others. Check it out.

Connect with Sara here on LI:

https://www.linkedin.com/in/saralstorm/

Learn more about Women Sales Pros here - we support all of the women in sales orgs and communities: https://womensalespros.com/

Sign up for our e-newsletter: https://bit.ly/thewspnews

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Episoder(217)

216: Thoughts on AI, Tamar Gill, eCore

216: Thoughts on AI, Tamar Gill, eCore

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215: Joanne Black, Sales Decades Project Honoree Celebrates 30 Years Running Her Business

215: Joanne Black, Sales Decades Project Honoree Celebrates 30 Years Running Her Business

Joanne Black is a 2026 Sales Decades Project Honoree. #SalesDecadesProject  She celebrates 30 years running "No More Cold Calling" consulting, training, and coaching business. Joanne is open to connec...

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214: Celebrating a Career in Sales and Leadership; Maria Boulden, Advisor, Board Member, Ex DuPont, Ex Gartner

214: Celebrating a Career in Sales and Leadership; Maria Boulden, Advisor, Board Member, Ex DuPont, Ex Gartner

Maria Boulden got a degree in Chemical Engineering because she learned that a Chemical Engineer would be the highest paying engineering job possible. She was a rising star at Drexel University and lan...

15 Mar 33min

213: Know Your Why in Moving up the Corporate Ladder, Lynn Hidy, Author

213: Know Your Why in Moving up the Corporate Ladder, Lynn Hidy, Author

Lynn Hidy has been helping inside sales teams and sales leaders for years. Her new book,  "Mastering Inside Sales Leadership: Your Get-It-Done Leadership Success Guide"  is available January 8th.  Lyn...

11 Des 202532min

212: What Does Good Outbound Look Like? with Shay Keeler, VP Sales, Common Room

212: What Does Good Outbound Look Like? with Shay Keeler, VP Sales, Common Room

Episode 212 here, with a great sales leader named Shay Keeler, VP of Sales at Common Room. Shay spent 4-1/2 years at Outreach, starting as an Account Exec and getting promotions throughout her stay th...

26 Nov 202521min

211: Have You Built Your WIN Room? Ideas for Inspiration in Your Sales Role, Jaime Diglio, The WIN Room

211: Have You Built Your WIN Room? Ideas for Inspiration in Your Sales Role, Jaime Diglio, The WIN Room

Jaime Diglio and I have a lot in common when it comes to our beliefs for success in sales.  Mindset is where it's at - first and formost. Jaime created a program that takes you from your "WAR" room in...

6 Nov 202541min

210: New Book, Women and Power, Dr. Jane Sojka, Sales Professor, U of Cincinnati

210: New Book, Women and Power, Dr. Jane Sojka, Sales Professor, U of Cincinnati

It is an amazing new book: "Women and Power: Your Guidebook to Risk, Resilience, and Confidence" by U of Cincinnati sales and marketing professor Dr. Jane Sojka released in August, 2025. It's all abo...

31 Aug 202521min

209: Forget Stereotypes about Sales and Consider the Career: Kelley Hippler, Chief Revenue Officer, Briefly

209: Forget Stereotypes about Sales and Consider the Career: Kelley Hippler, Chief Revenue Officer, Briefly

Kelley and I had a great conversation about her sales career - some of the highlights below:  As a seasoned Chief Revenue Officer with over 20 years of global commercial leadership experience, Kelley ...

20 Aug 202529min

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