183: Say What They Cant Unhear, New Book by Tamsen Webster

183: Say What They Cant Unhear, New Book by Tamsen Webster

Brilliant business author Tamsen Webster has just released her newest book, Say What They Can't Unhear: The 9 Principles of Lasting Change.

Tamsen describes the new book: The book is a compact and actionable guide that will get leaders (and others!) thinking differently about where change comes from and how to initiate it. By introducing and exploring nine "persuasion proverbs," I highlight the behavioral, cognitive, and psychological principles that underpin lasting change, and offer a powerful alternative to the standard tactics of influence and persuasion. The outlined concepts are easy to remember, simple to implement, and will give readers the tools to transform any audience of lukewarm prospects into passionate believers.

We started off talking about "ethical persuasion" - a huge important aspect in professional selling. Join the conversation and check out Tamsen's book.

https://tamsenwebster.com/ More on Tamsen

https://womensalespros.com/ More on Women Sales Pros

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Episoder(217)

216: Thoughts on AI, Tamar Gill, eCore

216: Thoughts on AI, Tamar Gill, eCore

Tamar is the founder of eCore Services, a company she's bootstrapped and is celebrating six years in business with a team of 150 remote workers around the world. I've gotten to know Tamar this year, a...

3 Jul 30min

215: Joanne Black, Sales Decades Project Honoree Celebrates 30 Years Running Her Business

215: Joanne Black, Sales Decades Project Honoree Celebrates 30 Years Running Her Business

Joanne Black is a 2026 Sales Decades Project Honoree. #SalesDecadesProject  She celebrates 30 years running "No More Cold Calling" consulting, training, and coaching business. Joanne is open to connec...

11 Jun 27min

214: Celebrating a Career in Sales and Leadership; Maria Boulden, Advisor, Board Member, Ex DuPont, Ex Gartner

214: Celebrating a Career in Sales and Leadership; Maria Boulden, Advisor, Board Member, Ex DuPont, Ex Gartner

Maria Boulden got a degree in Chemical Engineering because she learned that a Chemical Engineer would be the highest paying engineering job possible. She was a rising star at Drexel University and lan...

15 Mar 33min

213: Know Your Why in Moving up the Corporate Ladder, Lynn Hidy, Author

213: Know Your Why in Moving up the Corporate Ladder, Lynn Hidy, Author

Lynn Hidy has been helping inside sales teams and sales leaders for years. Her new book,  "Mastering Inside Sales Leadership: Your Get-It-Done Leadership Success Guide"  is available January 8th.  Lyn...

11 Des 202532min

212: What Does Good Outbound Look Like? with Shay Keeler, VP Sales, Common Room

212: What Does Good Outbound Look Like? with Shay Keeler, VP Sales, Common Room

Episode 212 here, with a great sales leader named Shay Keeler, VP of Sales at Common Room. Shay spent 4-1/2 years at Outreach, starting as an Account Exec and getting promotions throughout her stay th...

26 Nov 202521min

211: Have You Built Your WIN Room? Ideas for Inspiration in Your Sales Role, Jaime Diglio, The WIN Room

211: Have You Built Your WIN Room? Ideas for Inspiration in Your Sales Role, Jaime Diglio, The WIN Room

Jaime Diglio and I have a lot in common when it comes to our beliefs for success in sales.  Mindset is where it's at - first and formost. Jaime created a program that takes you from your "WAR" room in...

6 Nov 202541min

210: New Book, Women and Power, Dr. Jane Sojka, Sales Professor, U of Cincinnati

210: New Book, Women and Power, Dr. Jane Sojka, Sales Professor, U of Cincinnati

It is an amazing new book: "Women and Power: Your Guidebook to Risk, Resilience, and Confidence" by U of Cincinnati sales and marketing professor Dr. Jane Sojka released in August, 2025. It's all abo...

31 Aug 202521min

209: Forget Stereotypes about Sales and Consider the Career: Kelley Hippler, Chief Revenue Officer, Briefly

209: Forget Stereotypes about Sales and Consider the Career: Kelley Hippler, Chief Revenue Officer, Briefly

Kelley and I had a great conversation about her sales career - some of the highlights below:  As a seasoned Chief Revenue Officer with over 20 years of global commercial leadership experience, Kelley ...

20 Aug 202529min

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